Nov 2024 – Mar 2025 · 4 mos · Dallas, Texas, United States · Remote

Mar 2023 – Apr 2024 · 1 yr 1 mo

• Looking after the brand solutions function for the USA market. Key KRA - Campaign planning, brand communication strategy, overall execution, facilitating training, and end-to-end client servicing.
• Clients Handled : Scanpay, Koho, Hungryroot, World Remit

Jun 2022 – Mar 2023 · 9 mos

• Key KRA - Campaign planning, overall execution, brand communication strategy, facilitating trainings, and end to end client servicing.
• Key Clients - Johnson's Baby, Wella, Maybelline, ITC Classmate, Tata 1mg, Hair and Care, Protinex, Aptagrow, Sirona, Domex, Harpic and more

Aug 2020 – May 2022 · 1 yr 9 mos

• Convosight is the world's first community management platform. 45000+ Facebook group admins trust Convosight to manage over 300M+ members, it helps them increase engagement, reduce SPAM and become community entrepreneurs.
• Clients handled : Johnsons & Johnsons, Wella, Maybelline, Sirona, GSK-Polident, Protinex, TVS

Feb 2020 – Present · 6 yrs 3 mos · India

• Member of WICCI Council

Feb 2020 – Jul 2020 · 5 mos · Bengaluru, Karnataka, India

• Media Relations | Campaign Planning | Brand Communication | Crisis Communication | Social Media
• Handled various verticals of Ola - Mobility, Ola Foundation, EV etc.
• Worked on daily PR mandate focused on effective PR strategy during the Covid period
• Coordinated CXO interviews and handled multiple CSR and Mobility announcements
• Created range of content - press releases, reports, white paper docs, briefing document, interviews
• Built pan-India untapped media intel database
• Launch handled
• ‘Ola Emergency’ launched in Bengaluru for essential medical trips in partnership with Ministry of Health,KA
• Ola launches ‘Drive the Driver Fund’ to offer relief to the driver community
• Ola Mobility Institute Report on gig workers during Covid 19

May 2017 – Jan 2020 · 2 yrs 8 mos · Gurgaon, India

• Media Relations | Campaign Planning | Brand Communication | Social Media
• Clients handled : Uber, Uber Eats, Red FM, CK Birla Hospitals, BM Birla Hospitals, British Council, Diageo-USL, Star Sports
• Launch handled: Greenlam Experiential Studio, Orient Electric, Britannia Marie Gold (Revamped)
• In this role, I handled communications for Genesis BCW's clients where I drove their day-to-day mandate - created and executed effective PR strategy, planned and developed brand-building campaigns, handled media relations and influencer outreach, developed content for external communication, and oversaw all major client IP/ events. I have received multiple job well-done certificates and awards in my organization in recognization of my work for my clients.

Feb 2017 – Apr 2017 · 2 mos

Mar 2016 – Jan 2017 · 10 mos · Kolkata Area, India

• Film and Television - Corporate Communication/ Marketing Communication / Social Media
• As a part of the core PR/Marketing team I handled all the film and television promotions which included writing press releases, developing content, media planning ( Planning and pitching stories for print/ broadcast/ social media), media relations, campaign planning, strategy planning, co-ordinate fiction and non-fiction integrations, co-ordinate with the production team for pre-release and post-release activities like photo shoots, interviews and handle various events ( Premiere, Music Launch, Press Conference and Other promotional events) and worked in tandem with the social media team for content generation. Worked with directors like Srijit Mukherji, Kaushik Ganguly, Kamaleswar Mukherjee, Arindam Sil and others.
• Films handled : Power, Cinemawala, Khawto, Kelor Kirti, Eagoler Chokh, Zulfiqar, Gangster, Byomkesh Pawrbo , Tomake Chai and more.

Jul 2015 – Dec 2015 · 5 mos · New Delhi Area, India

• I was part of the core organizing team of Amazon Fashion Week 2015 at Weber Shandwick and managed the entire fashion week with my team which included media pitching, media invitations, event management, press release writing and dissemination, conducting individual interviews for the spokesperson and designers and getting them media coverage as desired by the client.
• I have successfully helped my team launch the digital campaign called “Your Voice, Their World” for our client Omron as part of their CSR activity for visually impaired literary aficionado.
• Along with my team I have conducted several interviews for Omron’s chief spokespersons Sameer Gandhi (MD) and Vinod Raphael (CMO) in major B2B magazines and newspapers.
• Omron participated in “Chennai Automation Expo” and “Mumbai Automation Expo”, whose PR activity has been conducted by me and my team.
• As a part of the core PR team of Pernod Ricard India, I with my team at Weber Shandwick have effectively launched and managed their several leading events like “ Imperial Blue Superhit Nights with Sukhwinder Singh”, “Royal Stag Barrel Select Perfect Strokes with Imtiaz Ali, Raju Hirani and Tabu” and “MTV Royal Stag Unplugged with Mithoon and Raghu Dixit” and “MTV Royal Stag Bollyland with Arman Mallik and Kanika Kapoor.
• Launched “Royal Stag Barrel Select Large Short Films” along with my team where we actively campaigned for Sujoy Ghosh’s Ahalya and Joydeep Sarkar’s Nayantara’s Necklace. Handled all PR activities, conducted multiple interviews for the directors and movie stars and got coverage on print, tv and online platforms.
• The birth anniversary celebration and commemoration of Vergese Kurien conducted by Amul was under with our team’s assistance at Weber Shandwick.
• Our team at Weber Shandwick assisted author Sakshi Salve to successfully launch her book “The Big Indian Wedding” where effective media pitching helped her to garner maximum coverage in the lifestyle media (Digital and Print).

May 2015 – Jun 2015 · 1 mo · New Delhi, Delhi, India

• Fashion PR specialization - Worked for Ogaan, Raw Mango and Asheema - Leena.
• Handled communications for designer duo Asheema-Leena during BMW India Bridal Fashion Week 2015 curtain raiser