Ekta Yadav

Digital Marketing Specialist

New Delhi, Delhi, India4 yrs 2 mos experience

Key Highlights

Expert in crafting compelling brand narratives
Proven track record in social media growth
Strong analytical skills driving marketing strategies

Stackforce AI infers this person is a MarTech professional with expertise in brand storytelling and digital marketing strategies.

Contact

Skills

Core Skills

Content StrategyStorytellingBrand MarketingCopywritingSocial Media StrategyContent Marketing

Other Skills

CampaignsBrand BuildingBrand AwarenessCommunicationBrand CommunicationAdvertising CampaignsMicrosoft ExcelAnalytical SkillsContent DevelopmentCreative DevelopmentCreative WritingEditingPresentation SkillsCanvaAdvertising

About

I’m a marketer and storyteller who’s all about designing narratives that don’t just grab attention, they stick. Whether it’s a single push notification, a brand campaign, a social media post, or a full-scale content strategy, I believe words have the power to connect, convert, and create cultural moments. I’ve worked across industries, shaping how brands talk, engage, and make people care. My approach? A mix of creativity, consumer psychology, and a deep understanding of what actually works. No fluff, just strategy that resonates and delivers. At my core, I love cracking brand challenges, figuring out what makes an audience click, what keeps them hooked, and how a brand can own its space. Whether it’s through viral storytelling, thumb-stopping content, or messaging that hits just right, I’m all about marketing that feels human, relevant, and impossible to ignore. Let’s connect and geek out over marketing, branding, or whatever’s trending. 🚀

Experience

Mahina

Sr. Creative Strategist

May 2025 – Jun 2025 · 1 mo · Bangalore Urban, Karnataka, India · On-site

A short-term engagement where I contributed to Mahina’s creative, content, and brand storytelling efforts:
Maintained the brand’s monthly social media deck and content calendar
Wrote social media copy and ideated Instagram-first video content
Drafted ORM responses for product-related queries
Contributed to Mahina’s LinkedIn content strategy (in progress at the time of exit)
Note: Role concluded early due to personal circumstances.

CopywritingContent StrategyCampaignsBrand BuildingStorytelling

Meesho

2 roles

Marketing Associate

Jul 2024 – Mar 2025 · 8 mos

Developed communication strategies across push notifications, WhatsApp, and in-app content to enhance user engagement
DAU Improvement with frequent testing on push notifications, discovered engaging and Interactive push notifications format
Led offline and online branding campaigns, including hoardings, bus stand ads, auto branding, and a brand film, significantly boosting brand visibility
Collaborated with third-party platforms like Gupshup to optimize messaging and campaign effectiveness
Executed influencer marketing for performance ad to drive app downloads
Conducted user research to identify challenges faced by churned and repeat users, providing insights for product and marketing improvements

CopywritingBrand AwarenessCommunicationCampaignsBrand BuildingBrand Communication+8

Copywriter

Dec 2023 – Jul 2024 · 7 mos

Content StrategyCopywritingCampaignsBrand CommunicationMicrosoft ExcelCreative Writing+1

Betterhalf

2 roles

Social Media and Content Executive

Jan 2023 – Oct 2023 · 9 mos

Own three social media accounts
Organically elevated the Instagram account from 77K to 170K within a year
Create and maintain social media calendars, ensuring consistent and timely content delivery
Identify and implement strategies to drive social media growth in terms of followers, engagement, and reach
Work with influencer/creator marketing agencies for social media and campaign collaboration
Conceptualize, plan, and execute campaigns
Idea generation, concept development, content creation, scheduling, and posting, followed by
performance assessment

CopywritingBrand AwarenessEditingCampaignsPresentation SkillsSocial Media Strategy+10

Marketing Copywriter

Mar 2022 – Jan 2023 · 10 mos

Created and maintained social media calendars
Drove organic growth of Instagram page from 72K followers to 100k followers within 4.5 months
Drafted compelling copy for push notifications, emailers, performance ads, and WhatsApp messages
Wrote scripts for in-house YouTube channels and performance ads
Responsible for ideation, conceptualization, and content creation to produce impactful work

CopywritingBrand AwarenessEditingCampaignsPresentation SkillsContent Marketing+6

Freelance

Freelance Copywriter

Aug 2021 – Feb 2022 · 6 mos

Social media post copy, scripting, and content writing for Quack Quack
Worked with an agency on brand pitching for Emami and Milkbasket

CopywritingEditing

Grasshoppers india pvt. ltd.

Copywriter

Sep 2020 – Jul 2021 · 10 mos · New Delhi, Delhi, India

Generated ideas and crafted content for campaigns of the Ministry of Health and Family Welfare
Contributed to campaigns and annual reports of UNICEF and UNRC
Developed brand pitches for Gunsberg, FRHSI, and Writer Corporation

CopywritingEditingPresentation SkillsAdvertising