Jishnuram Avyayan

Head of Design

Chennai, Tamil Nadu, India16 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

12+ years of experience in digital product design.
Expert in fintech UX and enterprise product design.
Proven track record in building scalable design systems.

Stackforce AI infers this person is a Fintech UX Leader with expertise in enterprise product design and design systems.

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Skills

Core Skills

Ux StrategyFintech UxDesign SystemsUser Experience DesignFintech

Other Skills

Adobe IllustratorAdobe PhotoshopAdobe XDArt DirectionArtificial Intelligence (AI)Attention to DetailBrandingBranding & IdentityCXCard SortingCascading Style Sheets (CSS)Commercial PhotographyCompetitive AnalysisDesignDesign Standards

About

🚀 UX Leader | Fintech & Enterprise Product Designer | Design System Expert With 12+ years of experience in digital product design, I specialize in creating seamless and data-driven user experiences. As AVP - UX at Citi, I drive UX strategies for fintech products, ensuring intuitive and scalable design solutions. My expertise includes: ✅ Fintech UX & Enterprise Product Design – Led design for large-scale banking and lending platforms. ✅ Design Systems & UX Strategy – Built scalable design systems and optimized enterprise workflows. ✅ User Research & Data-Driven Design – Conducted usability testing and analytics-driven design improvements. ✅ Team Leadership & Collaboration – Managed cross-functional teams and mentored designers. Previously, I have led UX teams at UST Global, Manappuram Finance, and Info Edge (99acres.com), driving end-to-end product design. I also co-founded bblewrap, a design consultancy. 📢 Passionate about UX innovation in fintech, I actively share insights through talks and mentorship. Let’s connect!

Experience

Citi

Assistant Vice President - UX

Sep 2022 – Present · 3 yrs 6 mos · India

💡 Fintech UX | Enterprise Banking
Led UX strategy for enterprise banking products.

UX StrategyArtificial Intelligence (AI)User Experience DesignThought LeadershipFintech UXEnterprise UX

Ust global

UX Lead

Mar 2020 – Sep 2022 · 2 yrs 6 mos · Trivandrum, Kerala, India · Hybrid

💡 Enterprise UX | Service Design | Process Optimization
Led UX for enterprise process optimization and service design projects.
Designed an Atomic Design System to streamline product consistency and scalability.
Built task and project management tools, enhancing workflow efficiency.

UX StrategyUser Experience DesignAttention to DetailDesign StandardsInteraction DesignUsability Testing+2

Manappuram finance limited

Deputy General Manager UX

Sep 2017 – Mar 2020 · 2 yrs 6 mos · Kerala

💡 Fintech UX | Digital Lending | Mobile UX
Designed and managed the end-to-end loan platform UX (Personal & Consumer Durable Loans).
Improved loan application-to-disbursal UX flow, enhancing customer experience.
Redesigned the Gold Loan Mobile App, increasing app engagement by 86%.

User Experience DesignAttention to DetailDesign StandardsFinTech

Bblewrap

Co-Founder

Jan 2017 – Sep 2017 · 8 mos · Kochi, Kerala, India

💡 Branding | UX Consulting | Product Design
Product Development, Brand Consultancy, Brand Identity Design, Package Design, Communication Design, System Design, Brand Development, Design, Content Consultancy, Strategy, UI UX & Interactive Art.

User Experience DesignAttention to DetailDesign Standards