Feb 2023 – Nov 2023 · 9 mos · New Delhi, Delhi, India · On-site

• Recognized as Rising Star in Marketing, Q1 FY 23-24
• Leading the establishment of Dabur Baby as a key player in the Baby Care segment- Project Management for New Product launches of 61 products, revamp of Brand Architecture and long term Product Strategy by identifying key customer needs and market trends
• Driving product strategy across key product objectives to move output and input metrics.
• Defined a clear execution strategy to achieve goals. Straddledmultiple priorities, identify constraints in the system and trade-offs
• Leading growth of legacy brands- Dabur Laal Tail and Dabur Janma Ghunti

Jun 2020 – Feb 2023 · 2 yrs 8 mos

• Handling deodorant and skincare category under the brand Spinz; successully increased the brand revenue by 50%
• Responsible for successful brand strategies and commercials to establish the brand as a prominent player in the category, managed PnL, New Product Development, Consumer Promos and Brand Communication
• Delivered communication excellence with support from agency partners, market research team and sales team, delivered successful TVCs and Digital Video Creatives (DVC)
• Led an integrated digital marketing campaign (Search, GDN, Social Media and AMS campaign) to increase the brand revenue on leading E-commerce platform

Feb 2020 – May 2020 · 3 mos

• Successfully launched multiple innovative hygiene products under the brand Bacto-V; led the GTM strategy in the highly volatile Covid- 19 market
• Awarded Award of Excellence in Hygiene category, 2020

Oct 2019 – Feb 2020 · 4 mos · Mumbai Area, India

• Responsible for 360 Degree Brand Design and Brand Building for the mother brand- UltraTech Cement; development of customer value proposition to be followed for creatives and communication for ATL, Digital and BTL channels
• Worked on Facebook Info-series (short video formats) for Baat Ghar Ki campaign directed at Individual Home Builders

Apr 2017 – Oct 2019 · 2 yrs 6 mos · Mumbai Area, India

• Designed and managed 360 degree marketing campaign (creatives, event, TV, digital, print, In-shop, radio, OOH, PR and activation) for brand partnership with Patna Pirates- champions for 3 consecutive seasons of Star Sports Pro Kabaddi League franchise; leading to 10% sales growth in Bihar and Uttar Pradesh
• Successfully assisted the digital agency with content and execution plan across social media platforms for brand films for Women’s Day and Mother’s Day campaign, with each film grossing more than 5 Million views
• Designed and managed integrated marketing campaigns for new product launches in high volume markets of UP, Bihar and Maharashtra, achieved top 3 spot in terms of price positioning for new products
• Liaising with creative agency to develop Brand Plan and get the desired creative support for ATL, Digital and BTL advertising; managing photoshoot and brand film productions
• Developed the annual calendar for gifting and merchandising, BTL advertising and activation; planned and managed deployment of POPs, POSMs, gifts and in-shop branding collateral; achieved 100% of dealer counters coverage in all markets for 2017 and 2018; managed a team of 7
• Coordinated with supply chain and trade marketing team to manage commercial sales plan for the financial year 2018-19
• Designed a multi-layer loyalty program for 7000 channel partners by studying their sales and revenue data
• Planned & delivered Annual Dealer Conferences for all regional markets - average audience size of over 500 Planned and supervised annual dealer incentive tours and felicitation events in Europe, Dubai and South East Asia with audience size ranging from 150-1500 across different markets and revenue tiers

Apr 2016 – May 2016 · 1 mo

• Worked on Project titled "Health & You - Making Health Data Friendly for the Consumers and help the brands market their products better to the consumer
• Worked on live projects such as Swachh Bharat and IndiaVsTB