Somaiah Ulliada

Business Development Executive

Bengaluru, Karnataka, India14 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 12 years of diverse retail experience
  • Proven leadership in e-commerce and offline retail
  • Expert in vendor management and business strategy
Stackforce AI infers this person is a Retail and E-commerce expert with strong leadership and strategic management capabilities.

Contact

Skills

Core Skills

Business StrategyRetailVendor ManagementP&l ManagementTeam ManagementRetail PlanningData Analysis

Other Skills

Market ResearchMarketing StrategySupply Chain ManagementOperations ManagementBusiness DevelopmentStrategic PlanningPerformance ManagementSalesManagementTeamworkForecastingPowerPointAnalysisInventory ManagementMerchandising

About

A New Age Retailer, Currently Leading the Audio business for Amazon.in with12 years of professional experience ranging across all formats of Retailing. 7.5years of Ecomm Retail ie P&L ownership experience in across Fashion, Electronics and Sports and 4 years of Offline Retailing.

Experience

14 yrs 10 mos
Total Experience
3 yrs 8 mos
Average Tenure
5 yrs 3 mos
Current Experience

Amazon

Senior Category Manager

Feb 2021Present · 5 yrs 3 mos · Bengaluru, Karnataka, India

Market ResearchTeam ManagementMarketing StrategySupply Chain ManagementBusiness StrategyData Analysis+21

Cloudtail india private limited

2 roles

Senior Vendor Manager

Dec 2019Feb 2021 · 1 yr 2 mos

  • Responsible for having established leadership for Cloudtail in Handbags by growing selection, building long term brand partnerships, influencing allied stakeholders, driving participation in automation and other strategic programs while establishing operational excellence for long term scalability. The role oversees all aspects of vendor management, annual business plans and negotiations and product strategy.
Vendor ManagementBusiness PlanningNegotiationProduct StrategyBusiness Strategy

Vendor Manager

Mar 2016Nov 2019 · 3 yrs 8 mos

  • Important Roles/Responsibilities:
  • Lead the Handbags Portfolio at Cloudtail[April'18 to Nov'19]:
  • 1. Brand launches, Business Planning and Forecast.- Transformed the category within 6 months to a leadership position across Ecommerce platforms.
  • 2. Selection/Inventory Planning- Expanded catalog to become the single largest Handbags destination while delivering 5 inventory turns.
  • 3. P&L Management - Commercial Vendor Negotiations & Vendor Management (Key Brands)
  • Lead the Sports Shoes Business at Cloudtail [Nov'17 to Mar'18]
  • Lead the Value Apparel portfolio at Cloudtail[March'16 to Oct'17].
  • 1. Brand launches, Business Planning and Forecast.- Built key relationships with Arvind /Madura group.
  • 2. Selection/Inventory Planning- Built the Sell-or-Return Business at Cloudtail.
  • 3. P&L Management - Commercial Vendor Negotiations & Vendor Management (Key Brands)
  • Other Responsibilities Include:
  • 1. Contra COGS Tool SME: A fully integrated Financial tool
  • 2. Direct Fulfillment SME: An Alternate Fulfillment channel
  • 3. Recruitment
  • 4. Management reporting
  • 5. Process/pricing automation
P&L ManagementInventory PlanningVendor NegotiationsBrand LaunchesBusiness PlanningForecasting+1

Madura fashion & lifestyle

3 roles

Area Retail Manager

Promoted

Aug 2014Mar 2016 · 1 yr 7 mos

  • Handling a business of about 40 Cr spread over 35 retail stores for brand PEOPLE across Karnataka.
  • Key Responsibilities included:
  • 1. Team Management[150+ strong team]- incentive planning/career planning.
  • 2. Store Profitability Management - managing the Sell-Ex P&L with inputs on category P&L.
  • 3. Franchisee and New Store evaluation with store lifecycle management.
  • 4. Process Improvement & Automation - managing and auditing 80,000+ sq.ft. of retail area.
Team ManagementStore Profitability ManagementFranchisee EvaluationProcess ImprovementRetail

Assistant Manager Retail Planning

Jul 2013Aug 2014 · 1 yr 1 mo

  • Retail Planning and Merchandising, PEOPLE
Retail PlanningMerchandising

Management Trainee

Jun 2012Jul 2013 · 1 yr 1 mo

  • 1 Year program which involves various Functional Stints which included a 2 month Buying stint wiith Louis Philippe, a 2 month retail operations stint with THE COLLECTIVE, a 2 month Department Store operations with Allen Solly and a 6 month Planner stint with PEOPLE.

Pantaloon retail india ltd

Intern

Apr 2011Jun 2011 · 2 mos

  • Interned with the Men's Category Management team, did the following projects:
  • a) Checks Fest analysis
  • b) Sales Forecasting using SPSS
  • c) Complete sales analysis for Indus League Clothing

Bimtech

Corporate Relations Student Representative

Jun 2010Jun 2011 · 1 yr

  • Complete Corporate Interface

Education

Birla Instute Of Management Technology

PGDM — Retail Management

Jan 2010Jan 2012

National Institute of Engineering(VTU)

B.E — Industrial & Production Engineering

Jan 2006Jan 2010

Frank Anthony Public School

Jan 1991Jan 2002

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