Mar 2022 – Aug 2024 · 2 yrs 5 mos · Gurugram, Haryana, India

Jul 2019 – Feb 2022 · 2 yrs 7 mos · Gurgaon, India

• Managed programmatic business and planning for Dentsu India across categories of clients
• (Telecom, FMCD, FMCG etc) and led programmatic pitches with our local and global
• teams
• Defined the programmatic strategy for stakeholders not only at the demand level but also at
• the supply and data front. Outlining Ad tech solution for the advertisers based on their existing
• tools and integrations.
• Managed and worked with the team of 6+ traders across multiple DSPs (DV360, Amazon,
• Adobe, MediaMath, TTD, Verizon, and Flipkart) to deliver on client’s marketing objectives.
• Established a new supply chain model for the organization to develop on our current buying
• capabilities and achieve cost efficiencies across clients
• Launched intra-agency (within Dentsu India) knowledge sessions on programmatic landscape.
• Took the initiative in leading the sessions on the role of DSPs & implementation of multi-DSP
• approach, programmatic buying (RTB, PG vs direct, data driven approach etc), importance of
• enterprise-based solution and created multiple custom-sessions based on the requirements of
• advertisers.
• Led Agency’s communication on programmatic through active participations across forums.
• An active member of Project Rearc (an IAB’s initiative) to address the imminent challenges posed
• by the future deprecation of anonymous IDs.

Nov 2017 – Jul 2019 · 1 yr 8 mos · Gurgaon, India

• Managed the relationship with Programmatic Business Units (PBUs or ATDs) in India for
• MediaMath and provided consultative services like platform training and product level servicing
• to onboard new advertisers.
• Responsible for building Data Management Platform for the organisation as a youngest project
• lead. Worked closely with the engineers of the appointed tech company, product heads of the
• demand side platforms and leaders of existing DMPs to successfully establish commercially
• viable product in the market.
• Led campaign kick-off meetings, managed launch timelines, and streamlined communication on
• campaign updates, troubleshooting, optimization recommendations and final campaign review.
• Formulated business plans that centred on value creation through programmatic channel, and
• articulated value propositions MediaMath can offer to the client’s business.
• Executed and monitored day-to-day campaign management across a variety of MediaMath
• clients, managed account growth through implementing campaign solutions.
• Optimized performance of the digital campaign to meet client’s marketing KPIs; Analysed
• trends and developed bid strategies, managed creative assets and made budget allocation
• decisions across the book of business.
• Worked closely with all the leading agencies & helped them build a strategy to achieve their
• campaign KPIs. Worked on campaigns across sectors: Automotive, IT, FMCG etc.
• Spearheaded the creative ideation of category first initiative across multiple clients, including
• but not limited to DOOH and Programmatic audio in India.

Jul 2014 – Oct 2017 · 3 yrs 3 mos · Mumbai, Maharashtra, India

• Managed product communication through digital channels-email, SMS, notification, social
• media & website and through offline activities: collaboration with offline merchants, music
• events & radio channels.
• Analysed transaction pattern of existing non-ICICI Bank customers and built communication
• plan for the target group to cross sell bank’s savings account; resulted in 8% increase in
• conversion from wallet customer to bank’s customer.
• Developed Customer Lifecycle Management strategy to reduce customer attrition rate and
• optimized spends on digital campaigns; Reversed existing trend and reduced attrition rate by 3%.
• Managed and created digital campaigns on new payment feature UPI (launched by NPCI);
• increased number of in-app transactions for Pockets wallet by more than 23% (absolute) within 3
• months of launch.
• Devised strategy to drive online traffic to Pockets micro-site to increase number of activations
• on wallet; Led to more than 7% increase in daily average registrations.

Apr 2013 – Jun 2013 · 2 mos