Anisha Murarka

Business Development Executive

Mumbai, Maharashtra, India12 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in scaling revenue.
Expertise in programmatic ecosystems and digital marketing.
Strong leadership in cross-functional team management.

Stackforce AI infers this person is a MarTech expert with a focus on programmatic advertising and digital sales.

Contact

Skills

Core Skills

Programmatic AdvertisingClient Relationship ManagementRevenue & Monetisation StrategyEarly-stage Business Scaling

Other Skills

Ad TechProgrammatic Media BuyingDigital Media StrategyNational Account ManagementStrategic PartnershipsData-driven MarketingConsultative SellingRevenue Growth & ForecastingGlobal Cross-Functional Team LeadershipCampaign Optimization & Performance AnalyticsNegotiation & Deal ClosureMarket Analysis & Competitive InsightsPortfolio Expansion & UpsellingDSP & SSP Knowledge (programmatic platforms)Audience Targeting & Segmentation

About

Strategic growth leader with 11+ years of experience in Ad Tech, Digital Sales, Business Development, and Strategic Partnerships across fast-moving tech and media environments. Proven track record in scaling revenue and expanding market footprint for major tech startups and high-growth teams. Adept at building and leading cross-functional teams, driving high-impact partnerships, and executing data-driven initiatives that accelerate business performance. I bring deep insight into programmatic ecosystems, solution-led sales frameworks, and operational excellence—coupled with a pragmatic approach to solving complex business challenges and forging lasting client relationships. Passionate about unlocking growth through innovation, collaboration, and customer-centric strategy.

Experience

12 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 9 mos

Current Experience

Miq

Account Director - Sales

Aug 2021 – Present · 4 yrs 9 mos · Mumbai · Hybrid

At MiQ, a global programmatic media partner for marketers and agencies, I’ve played a pivotal role in driving revenue growth, expanding strategic relationships, and positioning data‑driven solutions that help brands unlock meaningful business outcomes. MiQ’s DSP agnostic approach allows us to connect the right data, insights, and media platforms to create winning campaigns across multiple media channels.
Role Highlights & Impact:
Lead full sales cycle from prospecting to deal closure, consistently exceeding revenue targets.
Collaborate with cross-functional teams to craft bespoke programmatic strategies aligned with client goals.
Advise clients on digital marketing strategy, programmatic activation, and ROI-driven media investment.
Analyze market trends and client business to design innovative, growth-oriented solutions.
Drive multi-million dollar engagements, expand client portfolios, and strengthen long-term relationships.

Ad TechProgrammatic AdvertisingProgrammatic Media BuyingDigital Media StrategyNational Account ManagementStrategic Partnerships+15

Bytedance

Manager, Key Accounts & Business Monetisation

Jan 2020 – Feb 2021 · 1 yr 1 mo · Mumbai · On-site

Joined TikTok’s India operations in the early-stage Global Business Solutions team focused on Monetisation & Revenue Partnerships
Role Highlights & Impact:
Identified and developed new business opportunities, driving adoption of TikTok’s innovative advertising products.
Partnered closely with advertisers to understand their business objectives and recommend tailored solutions for maximum impact.
Scaled campaigns and products across key accounts, ensuring measurable revenue growth and client satisfaction.
Collaborated with cross-functional teams to implement product strategies and optimize performance outcomes.
Played a pivotal role in shaping India’s early monetisation strategy, establishing scalable processes for business growth.

Revenue & Monetisation StrategyDigital Advertising & Social Media MarketingConsultative SellingCampaign Planning & OptimizationClient Relationship ManagementProduct Adoption & Go-to-Market Strategy+4

Airbnb

2 roles

Market Lead – West India

Promoted

Jul 2017 – Jun 2019 · 1 yr 11 mos

Joined Airbnb India during its early-stage operations to lead the West India region, including Mumbai, Pune, and the Vacation Rentals market.
Key Role & Impact:
Strategized, launched, and scaled Airbnb business operations in key markets.
Led a team of acquisition specialists to drive supply growth and strengthen Airbnb’s market presence.
Built and managed relationships with strategic partners and ecosystem players to accelerate market development.
Implemented initiatives to expand inventory, optimize host acquisition, and improve platform adoption across the region.
Played a pivotal role in shaping Airbnb’s early West India strategy, ensuring scalable operations and sustainable growth.

Early-Stage Business Scaling

Business Development Specialist

Jan 2016 – Jun 2017 · 1 yr 5 mos

Early-Stage Business Scaling

Creatiwitty design solutions

Growth & Strategy Consultant

May 2014 – Oct 2015 · 1 yr 5 mos · Mumbai

Wore multiple hats to drive growth, strategy, and product development for startups and enterprise clients.
Led digital initiatives across web, mobile apps, custom software, and branding.
Conceptualized and implemented strategies that delivered measurable business outcomes.
Advised clients on technology adoption, optimized existing programs, and recommended innovative digital solutions.
Drove overall business growth, contributing to company value prior to acquisition by Data Duck.

Colors tv

Marketing Executive

Sep 2011 – Aug 2013 · 1 yr 11 mos · Mumbai, India

Planned and executed marketing strategies for flagship TV shows, driving audience engagement and brand visibility.
Conceptualized and executed promotional campaigns in collaboration with advertising agencies.
Identified target audiences and designed campaigns to maximize viewership and engagement.
Managed marketing initiatives for major shows including Big Boss Seasons 5 & 6, India’s Got Talent, Colors Golden Petal Awards, Khatron Ke Khiladi, Jhalak Dikhla Ja, and Ring Ka King.
Oversaw end-to-end campaign execution from launch to ongoing viewer engagement.

Gozoop online pvt ltd

Online Marketing Executive

May 2011 – Jul 2011 · 2 mos · Mumbai, India

Worked on digital strategy and campaign planning for diverse brands across all digital platforms, supporting new and existing clients. Responsible for research, planning, and execution of campaigns, assisting in client pitches, and contributing to creative concepts and copywriting to ensure campaigns aligned with client objectives and delivered measurable results.