Sep 2024 – Feb 2025 · 5 mos · Gurugram, Haryana, India · On-site

• Worked with brands - Panasonic, DLF, Signature Global, GMR, Bharti Realestate, EMAAR India, Digital Connexion, Videonetics, Coyu, Reach Realestate, Ganga Realestate & more
• Plan a holistic digital marketing strategy aligned with business goals
• Conduct audience analysis, competitive research, channel prioritization
• Planning, execution, and optimization of digital marketing campaigns
• Manage multiple channels including SEO, SMO, SEM, ORM, Email Marketing & Content Marketing.
• Monitor and analyze KPIs to measure campaign effectiveness
• Identify trends and make data-driven adjustments to optimize ROI
• Lead and manage a team of digital marketing professionals, including SEO, Social Media, Paid Media & ORM specialists.
• Maintain a strong online brand identity that aligns with the Brand’s vision
• Work closely with product management, sales & customer service teams.

Feb 2024 – Present · 2 yrs 1 mo · Delhi, India · Remote

• Digital Marketing Consultant for iCore Degital Marketing Solutions.

Oct 2023 – Feb 2024 · 4 mos · Chandigarh, India · On-site

• Digital Marketing - DGM - Chandigarh Chandigarh University

Feb 2023 – Present · 3 yrs 1 mo · Gurugram, Haryana, India · On-site

• Provide expert digital marketing consultation to clients, addressing business goals
• Formulate tailored Omni channel digital marketing strategies
• Manage end-to-end campaign execution across channels
• Increased brand visibility by 20% through organic and social media growth
• Enhanced lead generation with a 15% improvement in conversion rates
• Demonstrated success in increasing ROAS by 5X in digital campaigns by consistently optimizing campaigns for maximum impact
• Managed channel partners, vendors, and OTT platforms for Lead generation and Branding
• Trackable improvements in ROAS, conversion rates, and organic visibility
• Commit to responding to client inquiries within 24 hours
• Adhere to agreed-upon timelines for campaign launches
• Follow standardized client onboarding and campaign optimization procedures, website revamping, social media handles, and more.
• Maintain structured budget management practices.
• Managed Brands from the Education, Healthcare, EV and Automobile Industries, Clothing, E-Commerce, and more.

Sep 2021 – Feb 2023 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

• Planning Organic and Paid digital marketing campaigns for Samsung India Mobile and Consumer Electronic divisions
• Measure and report the performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer buying journey experience across multiple channels and customer touch points
• Understanding of Brand development and building key attributes of the brand in operational delivery
• Review of competitive offerings and features and refinement of value proposition to ensure consistent positioning in the market
• Manage ORM for Samsung products on content marketing websites
• Collaborate with vendor partners for deliverables and reports

Aug 2020 – Aug 2021 · 1 yr · Gurugram, Haryana, India · On-site

• Omni-Channel Digital Marketing strategy for enterprises & SMBs across multiple national and international industries •Research & validate new social competencies offered by the key channels such as Facebook, Twitter, Instagram, LinkedIn & More •Proactively measure Digital Media campaign performance across exclusive clientele & create success stories or provide recommendations on performance improvement for underperforming key accounts •Suggest UI/UX according to Web Core Vitals and Competitors analysis •Execute Email marketing campaigns using various tools on requirement •Key contributor to bundle and budget new Digital Marketing services with sales and marketing team •Outlining quarterly OKRs for a team of 45 people •Monitoring OKRs on weekly/monthly basis to identify and control deviation/discrepancy •Defining process and outlining SLAs to achieve project KPIs •Effective vendor management using APIs for potential acquisitions •SPOC for escalations to ensure P0s and P1s are accomplished on priority •Managing vendors for guest posts and freelance writers for 150+ projects

Dec 2014 – Jul 2020 · 5 yrs 7 mos · Ahmedabad, Gujarat, India

• 1. Craft custom Digital Marketing Strategies for all enterprise and SMBs across multiple verticals.
• 2. Research and test new SEO & social features offered by key channels such as Facebook, GMB, etc.
• 3. Proactively measure Digital Marketing campaign performance across all customers and create success stories or provide recommendations on performance improvement for underperforming clients.
• 4. Work closely with product managers & CSM team to scale & standardize services & reporting.
• 5. Collaborate with the sales and marketing team to package and price new digital marketing services.
• 6. Setting up quarterly OKRs for self and for a team in every quarter.
• 7. Weekly/Monthly review of OKRs to check they are met by the end of the quarter.
• 8. Defining process and setting up SLAs to meet KPIs for every project.
• 9. Dealing with vendors for better deals and smooth process flow using APIs.
• 10. Being a point of escalation to make sure all urgent tasks are completed on priority.

Oct 2012 – Nov 2014 · 2 yrs 1 mo · Ahmedabad, Gujarat, India

• 1. Search Engine Optimization (SEO) Reporting and Analysis – On-Page & Off-Page
• 2. Social Media Optimization (SMO) Reporting and Analysis
• 3. Creating and managing PPC account on Google, Facebook and LinkedIn
• 4. Creating emailer using templates and mailing them using bulk emailer
• 5. Creating and reviewing regular reports on weekly & monthly basis
• 6. Maintaining MIS report for each head, analyzing, giving feedback and motivating on a regular interval
• 7. Training new employees on link building
• 8. Generating Business Leads

Oct 2010 – Sep 2012 · 1 yr 11 mos · Mumbai Metropolitan Region

• SEO Manager at RyzeUp Digital Marketing. Promoting the client’s website on major search engines through organic search. Conduct an in-depth analysis of the website traffic to decide the most beneficial strategies. Manage a team of 20 members and execute projects on a priority basis.
• 1. Search Engine Optimization (SEO) Audit, Analysis, and Reporting
• 2. Creating and reviewing regular SEO reports & dashboards for off-page promotions on a weekly basis
• 3. Maintaining MIS report for each head, analyzing, giving feedback and motivating on a regular interval
• 4. Recruiting and training new employees on the latest SEO techniques

Dec 2008 – Jul 2010 · 1 yr 7 mos · Mumbai Metropolitan Region

• Working as an SEO Analyst at eClerx Pvt. Ltd. promoting the client’s website on major search engines through organic search. Conduct an in-depth analysis of the website traffic to decide the most beneficial strategies.
• 1. Promoting Dell’s EMEA websites on major search engines through organic search.
• 2. Conduct an in-depth analysis of the website traffic to decide the most beneficial keywords and pages.
• 3. Making On-page SEO changes for targeted keywords. Extracting and reviewing backlinks for quality.
• 4. Maintaining regular reports for biweekly discussions with Dell’s EMEA marketing manager.
• 5. Training team members on the latest SEO updates and techniques.

Apr 2004 – Nov 2008 · 4 yrs 7 mos · Mumbai, Maharashtra, India

• Complete organic and ethical SEO, keyword research & analysis, website development, maintenance, updating, and optimization for various projects of SEO companies as well as clients.
• 1. Worked as an SEO executive on many SEO projects focussing mainly on keyword research.
• 2. Carrying out website analysis and reporting to the manager.
• 3. Optimizing website for on-page SEO factors with hard-core link building activities.