May 2023 – Apr 2025 · 1 yr 11 mos

• Owning the end-to-end user acquisition + KYC journey, from signup to MTU for Razorpay
• Enhancing merchant onboarding and activation using AI to deliver a seamless, self-serve experience
• Collaborating with PMs, Engineers, and Designers on feature releases, defining key metrics for PRDs, building comprehensive instrumentation and dashboard for tracking adoption and funnels
• Designing multiple A/B experiments and streamlining the tracking & reporting across important product funnels
• Working with the Risk and Legal teams to drive in-depth analyses of the Onboarding processes, ensuring 100% compliance with RBI regulations

Jun 2022 – Apr 2023 · 10 mos

• PA - Acquisition and Activation

Mar 2022 – May 2022 · 2 mos

• PA - Plugin and Checkout

Dec 2020 – Mar 2021 · 3 mos

Sep 2020 – Feb 2022 · 1 yr 5 mos

• Spearheaded a 4-tier team of 53 students working under the Dean, of Alumni Affairs (DORA) to foster Alumni Relations
• Organized 4 events at Silver Jubilees, Golden Jubilee & Diamond Jubilee of IITR with footfalls of 1000+ global alumni
• Led the shooting of Class song 2019 which involved the participation of 1500+ final year students for over 20+ locations
• Reached out to Global Alumni with initiatives like Verband (4 annually) and Giving_Back_Report (GBR)
• Assisted in starting several new alumni funded awards & scholarships, the report presented to the Director & Dean
• Increased Social Media reach by 250% by initiating & heading Words from the Old Master and Parents Talk initiatives

Aug 2019 – Dec 2019 · 4 mos

• Member of the core organizing committee of prestigious HULT Prize conducted by United Nations & Hult Business School
• Worked with a team of skilled individuals in organizing the On-Campus Social Entrepreneurship Idea Pitch Competition
• 22 Ventures from Roorkee & different States, looking to create social impact along the theme "Impact on Environment."

Mar 2019 – Aug 2019 · 5 mos

• Part of the core team member of Rainozo'19 and assisted in initiating the first students-alumni fest of IIT Roorkee
• Developed PR & Marketing strategies for the smooth functioning of the fest
• Managed Panel discussions, Case study competition, guest lectures, workshops which saw more than 1000+ registration and the outcome was 80% of the hall capacity
• Led a team of 80+ volunteers for operations and management of the fest

Jul 2018 – Jun 2020 · 1 yr 11 mos

• Led a team of 25 members to get patrons for different events.
• Organized door to door market visits for more than 150+ shops.
• Prepared execution strategies and supervise their execution with my team.
• Worked in NGO & Relations cell and collaborated NSS IIT Roorkee with NGOs related to employment
• generation and women empowerment
• Organized blood donation camp twice in a year and collected 1200+ units of blood