Safia Gangar

Co-Founder

South Delhi, Delhi, India3 yrs 3 mos experience

Key Highlights

Proven track record in marketing analytics and strategy.
Led successful marketing initiatives at top companies.
Founded and managed a marketing society at NSUT.

Stackforce AI infers this person is a Marketing and Analytics professional with expertise in Fintech and Digital Media.

Contact

Skills

Core Skills

Marketing AnalyticsData AnalysisAnalyticsMarketing StrategyTeam ManagementHuman ResourcesProject ManagementMarketingDigital Media

Other Skills

Ad ServingAnalytical SkillsAttention to DetailBehavioral SciencesBloggingBoardingBrand AwarenessBrand MarketingBrandingBranding & IdentityBusiness DevelopmentCandidate AssessmentCandidate ExperienceCommunicationComputer Graphics

About

As a Marketing and Analytics enthusiast with an MBA in Business Analytics and Marketing at NSUT, I thrive at the intersection of data, creativity, and strategic thinking. With hands-on experience at industry leaders like American Express, Paytm and Shiprocket, I’ve helped optimize digital campaigns, uncover consumer insights, and support revenue-driving initiatives. I’m proficient in tools such as Excel, Power BI, Tableau, Google Analytics, SQL, and Google Ads. Beyond internships, I founded and led the marketing society at NSUT, organizing high-impact events and securing major sponsorships, demonstrating initiative, leadership, and a collaborative mindset.

Experience

3 yrs 3 mos

Total Experience

8 mos

Average Tenure

7 mos

Current Experience

American express

Marketing Analytics - Internal Acquisition

Sep 2025 – Present · 7 mos · Gurugram, Haryana, India · Hybrid

Marketing AnalyticsData Analysis

Paytm

Analytics, Paytm Ads

Jan 2025 – Jun 2025 · 5 mos · Noida, Uttar Pradesh, India · Hybrid

Automated and updated weekly sales performance reports using Excel for maximum ROI
Conducted research on the rising adoption of Paytm products (WBS, CPaaS, Soundbox) among stakeholders to create strategic client pitch decks
Researched government tourism initiatives of Paytm Ads to enhance state tourism to create strategic proposals and pitch decks

ExcelResearch SkillsSQLAnalyticsMarketing Strategy

Shiprocket

Marketing Analytics

Jun 2024 – Aug 2024 · 2 mos · Gurugram, Haryana, India · On-site

Developed and executed engaging content that resonated with the target audience, resulting in
500+ registrations for the Shiprocket Shivir event.
Implemented targeted branding strategies that increased engagement by 60% across social media platforms through optimized Facebook ad campaigns.
Utilized Google Analytics to analyse website traffic, measure campaign effectiveness, and
optimize strategies for maximum ROI.

Google AnalyticsContent DevelopmentBrandingMarketing StrategyData Analysis

Training and placement nsut

Placement Coordinator

Apr 2024 – Dec 2024 · 8 mos

Successfully onboarded 5 companies for recruitment drives
Led a team of 10 Assistant Placement Coordinators, overseeing task delegation and performance support

RecruitingTeam ManagementEvent CoordinationHuman ResourcesProject Management

Markstreet, nsut

Vice President and Founder

Dec 2023 – Jan 2025 · 1 yr 1 mo · New delhi · On-site

Established the NSUT Marketing Society as Vice President, leading 10 core and 50 junior
members.
Led the society’s debut at Moksha Fest, attracting 200 participants and 25,000+ footfall.
Organized several impactful events and guest lectures to enhance students’ marketing skills.
Secured sponsorships from various organizations
Improved event planning and collaboration, increasing society engagement and efficiency.

LeadershipEvent CoordinationBrandingMarketing StrategyTeam Management