Paramdeep Singh A. — Co-Founder

When I founded my first start-up in the FMCG space during my engineering days at the VIT campus, the word ‘Start-Up’ wasn’t that cool. Today, with 18+ years of extensive entrepreneurial experience, I feel the ecosystem is far more encouraging and fertile for risk-takers, doers, and people who want to make a difference in the lives of people around the world. After a successful first exit in 2013, I shifted gears and ventured into the technology industry to develop India’s flagship B2B SaaS product - FieldAssist. Technology excites me and the Consumer Goods industry is my passion, so FieldAssist is the perfect fusion of both worlds. In this thrilling and crazy journey of failures, frustrations, focus and faith, I have enjoyed every moment of building this bootstrapped startup to a $5+ million company. Be it long chats with CEO’s of the biggest FMCG companies, or travelling in metros and buses to meet Small Business Owners in the remotest of locations or walking along & sipping tea with numerous salesmen on the streets. More than 100,000 salesmen cover nearly 75 lakh outlets using our field app, raking up almost 8 crore visits per year. Today, FieldAssist is a suite of sales & supply chain automation products. We have the brightest minds in the industry working with us and 600+ happy consumer goods brands in India & overseas, who treat us not as a vendor, but as a key partner in their growth journey. Right now, my focus is on creating a unified ecosystem of technology products that empower companies to build great brands. At FieldAssist we walk, talk and breathe FMCG! That said, why should you reach out to me? You are in the FMCG/ CPG space and struggling with the next big curve in your growth. Let’s get talking. You want to talk about new customer acquisition, customer footprint. I am your person. You want to incorporate technology but are worried about the implementation and even more about the ROI. I am a fan of such conversations. To take this conversation further, reach out to me at param@fieldassist.in

Stackforce AI infers this person is a SaaS entrepreneur with deep expertise in FMCG and B2B solutions.

Location: Gurgaon, Haryana, India

Experience: 19 yrs