S

Shantanu Chandankhede

Business Development Executive

Pune, Maharashtra, India3 yrs 4 mos experience

Key Highlights

  • Led large-scale marketing campaigns at BYJU'S.
  • Gained insights into consumer data and technology at Cognizant.
  • MBA from IIM Mumbai with a focus on marketing.
Stackforce AI infers this person is a Marketing Professional with expertise in Ed-Tech and Digital Transformation.

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Skills

Core Skills

Digital TransformationMarketing

Other Skills

A&R AdministrationArtist ManagementBusiness PlanningCommunicationCreativity and InnovationDirect SalesElectronicsEvent ManagementManagement ConsultingMicrosoft ExcelNew Business DevelopmentOperations ManagementProduct ManagementProject ManagementSales

About

I am a marketing professional with an MBA in Marketing and Supply Chain Management from IIM Mumbai, driven by a strong interest in consumer behavior, brand strategy, and execution excellence. At BYJU’S, I led end-to-end marketing and operations across Maharashtra—managing large-scale awareness campaigns and driving lead generation. My internship at AB InBev allowed me to work on digital transformation within supply planning, where I gained a deeper understanding of data-driven problem solving and cross-functional collaboration. Currently, I am part of the Artificial Intelligence and Analytics team at Cognizant, aligned with the Retail and Consumer Goods vertical. This experience has given me exposure to how consumer data and technology intersect, and I am now looking to apply these insights in a more active marketing role focused on brand growth and consumer engagement. I am focused on building a long-term career in marketing and am always open to thoughtful conversations around brand, strategy, and consumer experience.

Experience

Cognizant

Senior Business Analyst

Aug 2024Present · 1 yr 7 mos · Pune, Maharashtra, India · On-site

Ab inbev

Management Intern

May 2023Jun 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

  • Engaged as a consultant, conducting holistic assessment, collaborating with cross functional stakeholders
  • Contributed to the development of a roadmap for successful project adoption and sustainable usage
  • Conducted RCA to pinpoint implementation challenges, risks, and opportunities enhancing project success
  • Enabled an advanced planning ecosystem through digitization, integration, and cost-effective solutions
Digital Transformation

Byju's

Marketing And Operations Associate

Jul 2018Apr 2020 · 1 yr 9 mos · Pune, Maharashtra, India

  • Executed an INR 200MN project "Discovery School Super League", a joint initiative by BYJU'S and
  • Discovery Channel, targeting 29 states + 1 UT PAN India towards lead generation.
  • Carried out Market Research to identify the potential of BYJU’S K3 products in the Ed-Tech industry.
  • Forecasted demand & engaged in discussion with sales team to carry out sales & operations planning.
  • Identified & assessed regional market demand to locate 50+ key sale hotspots spread across Pune city.
  • Reviewed agency partners, conducted promoter training, and ensure smooth execution of all campaign.
  • Spearheaded Out of Home marketing campaigns to increase brand awareness and customer engagement
MarketingOperations Management

Education

Indian Institute of Management Mumbai

MBA — Marketing and Operations & Supply Chain Management

Shri Ramdeobaba Kamla Nehru Engineering College, Katol Road

BE — ECE

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