Ajay Chhapola

Product Manager

Jhunjhunu, Rajasthan, India4 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Led successful product launches reducing GTM by 50%
Tripled CVR through data-driven monetization strategies
Co-founded a game studio with award-winning titles

Stackforce AI infers this person is a Product Manager with expertise in SaaS, EdTech, and Gaming industries.

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Skills

Core Skills

Product ManagementGo-to-market StrategyUi/uxUser Experience (ux)Game Design

Other Skills

3D ModelingA/B TestingAdobe PhotoshopAnalytical SkillsB2B SAASBFSICompetitive AnalysisCross-functional Team LeadershipData AnalysisFigma (Software)Graphic DesignKey Performance IndicatorsMarket ResearchPlatform ScalabilityPlatform Usability

About

Product professional with 3+ years’ experience across B2B SaaS ⚙️, B2C EdTech 📚, and Gaming 🎮. Skilled in 0→1 building, data-driven growth, and cross-functional leadership. 📌 At Decimal (B2B SaaS, No-Code Platform), led Vahana Cloud product delivery for BFSI clients (AU Bank, Karnataka Bank, Tata). Shipped 25+ releases & 80+ client features, scaled platform efficiency, and launched vFlow 2.0 reducing GTM by 50%. 📌 At Testbook (B2C EdTech startup), drove monetization for SuperCoaching, boosting CVR by 3× via A/B testing, data & cohort analysis, and gamification. For Skill Academy, revamped onboarding & post-purchase flows, raising NPS by 20 points. 📌 Co-founded Machau Games—launched 2 mobile titles (70K+ installs, 4.5★ rating), grew organically through ASO & influencer campaigns, and monetized to $1,120+ revenue. Currently exploring PM/APM roles to solve real user problems, ship fast, and scale impactful products 🚀

Experience

Decimal technologies

Associate Product Manager

Apr 2024 – Present · 1 yr 11 mos

Driving innovation and efficiency in low-code enterprise platforms for BFSI clients 🚀
At Decimal Technologies, I lead end-to-end product development for Vahana Cloud, a low-code platform powering digital transformation for top BFSI brands.
🔹 Key Achievements:
Spearheaded the launch of vFlow 2.0, cutting app development time by 50%
Revamped UI systems (Themes 2.0) and enhanced debugging tools, boosting usability and reducing issue resolution time by 15%
Implemented smart loading strategies, improving app performance by 55%
Rolled out 80+ client-specific features, accelerating GTM by 40% and increasing NPS by 15 points
Led 25+ successful releases with zero critical post-release bugs
🔹 Strategic Responsibilities:
Own product roadmap, sprint planning, backlog prioritization, and PRDs
Drive adoption through contextual onboarding and in-platform guidance (reduced support tickets by 25%)
Collaborated with cross-functional teams (15+ members) ensuring smooth delivery
Initiated AI POC for automated app generation using business case inputs

B2B SAASBFSIGo-to-Market StrategyCompetitive AnalysisPlatform ScalabilityPlatform Usability+1

Testbook

Associate Product Manager

Jun 2022 – Oct 2023 · 1 yr 4 mos · Navi Mumbai, Maharashtra, India

Led monetization and user experience initiatives across SuperCoaching and Skill Academy, driving measurable impact through experimentation, data insights, and cross-functional collaboration.
🔹 Key Wins:
Tripled CVR in 4 months by optimizing monetization funnels through continuous UX iterations and data-driven tweaks
Revamped onboarding for Skill Academy users, boosting NPS by 20 points via user feedback and flow simplification
Drove 14% additional revenue by gamifying pre-purchase flow with a strategic third-party integration
Reduced user drop-offs by 25% using exit-intent popups and targeted UI/UX improvements
Increased bottom-funnel conversions through UI A/B testing and friction-point analysis
🔹 Operational Excellence:
Automated 60% of Skill support queries with custom-built Intercom bots
Drove a 10% purchase-by-click rate by retargeting high-intent users via WhatsApp — fully automated, zero manual ops

User StoriesWireframingProduct ManagementCross-functional Team LeadershipUser Experience (UX)

Empower bharat

Product Designer

Jul 2021 – Sep 2021 · 2 mos

Contributed as a Graphic Designer to Empower Bharat, an initiative aimed at bridging the rural-urban divide through technology and education. I was responsible for crafting the visual identity and user-centric design assets that shaped the initiative’s digital presence.
Key Contributions:
🎨 Designed the brand identity including logos, icons, and visual language for the app and website
📱 Created end-to-end UI layout designs for the application—buttons, sliders, text blocks, and image placements for optimal user engagement
📊 Developed infographics, charts, and visual content to simplify complex information for rural users
📚 Designed and edited a variety of print and digital materials including posters, book covers, brochures, and letterheads
🧩 Ensured consistent visual storytelling aligned with the initiative’s mission and values
This role allowed me to merge creativity with purpose—designing not just for aesthetics, but for real-world social impact.

Graphic DesignUI/UXProduct Design

Machau games

Co-Founder

Oct 2020 – Jun 2022 · 1 yr 8 mos

Co-founded and led Machau Games—a dynamic indie game studio based in India—with a mission to elevate local mobile gaming through immersive storytelling and inventive gameplay.
🎮 Flagship Titles & Player Reach
The Lost Mystic Ornament: Released in 2021, an action RPG set in the Realm of Felix featuring hack-and-slash combat, expansive open-world exploration, skill upgrades, and intense boss battles. Reached over 10K installs with a 3.9★ rating on the Play Store.
Chandrayaan 3: Mission Moon: A cutting-edge space simulator released in late 2023, allowing players to pilot rockets and rovers to explore the lunar south pole, conduct scientific experiments, and immerse in realistic lunar terrain and camera views.
📈 Growth, Recognition & Monetisation
Achieved 2× organic install growth through strategic App Store Optimization (ASO) and cost-effective influencer collaborations rooted in audience and market insights.
Implemented monetisation via in-app purchases and ads, generating over $1,120 revenue with zero external marketing spend.
🏆 Industry Accolades
The Lost Mystic Ornament was voted as a Fan Favorite Weekly Winner (#25 round) in the Game Development World Championship (GDWC) 2021, earning recognition on the international indie game stage
🔧 Product Leadership & Execution
Managed full lifecycle: ideation, prototyping, game design, feature iteration, and final playtesting.
Orchestrated automation, feedback loops, and player engagement strategies to continuously improve retention and monetisation funnels.