May 2022 – Nov 2024 · 2 yrs 6 mos · Hyderabad, Telangana, India

• Led the design efforts for WebXT Platform with focus on
• Crowd Intelligence Platform (CIP): a platform which different teams in WebXT can leverage crowd resources across the globe to identify issues in their products quickly and cost effectively.
• Bing Webmasters Copilot: A tool designed to help website owners optimise their sites for Bing's search engine by leveraging AI capabilities. It offers tools and insights to improve a site's visibility, indexing and search performance in Bing's search results.
• India Growth: I also contributed to redesign of SMS Organiser as Mini App and in reshaping the UX strategy of integrating SMSO within Start App as a part of Bing India Growth initiatives.

Mar 2021 – Apr 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India

• I collaborated closely with the Product, Voice Interface, and Content Design teams to develop and implement the app-wide Nudge Platform framework. The aim was to enhance early shopping experience, foster trust, and establish habits among novice digital users (next 200 million users). By focusing on engagement and conversion metrics, our efforts targeted improved conversion rates and customer retention within the Flipkart shopping funnel.

Aug 2020 – Mar 2021 · 7 mos · Bangalore, India

• Effectively designed and launched Paytm Money’s IPO flow in November 2020, meeting sharp production deadlines.I led the experience and visual design, while also immersing myself in the learning of fintech domain. Since its release, the product has facilitated over 300 IPO offerings showcasing its enduring success and impact.

Feb 2019 – Aug 2020 · 1 yr 6 mos

• Led the design initiatives for B2B Corporate Travel, Travel Growth, and various customer-facing products. Key projects included the B2B Corp Dashboard, B2B Flights, Consumer Flights modification flow, Flights fare alerts, Travel Pass, and the Design System for Paytm Travel. Additionally, contributed to projects like Metro route search and Recharge flow, among others.

Jun 2018 – Jan 2019 · 7 mos

• I thoroughly crafted the product flow, UX and UI for Paytm Activities adhering to a comprehensive end-to-end design process. This project served as the culmination of my graduation thesis for the National Institute of Design M.Des curriculum. Upon completion, I was offered a full-time role reflecting the quality and impact of my work.

Jun 2017 – Jul 2017 · 1 mo · Chennai, India

• I contributed to the design of two educational products - Prism and Prasso for Heymath stakeholders based in South Africa. In addition, I was also responsible in setting up the visual design guidelines and other design collaterals for the product.