Muskan Chandan

Digital Marketing Specialist

Canada4 yrs 11 mos experience

Key Highlights

Achieved significant engagement growth across multiple platforms.
Optimized ad campaigns to improve performance metrics.
Certified in Google Ads and Analytics.

Stackforce AI infers this person is a MarTech professional with expertise in digital campaign management and analytics.

Contact

muskanchandan15@gmail.com LinkedIn

Skills

Core Skills

Digital Campaign ManagementAnalyticsSales ManagementCommunity ManagementContent Operations

Other Skills

Analytical SkillsBrand StrategyBusiness BankingBusiness Relationship ManagementContent CreationContent ManagementCustomer InteractionCustomer NotificationsGA4Google AdsGoogle Ads EditorInterpersonal SkillsLinkedIn AdsMarketing ManagementMeta Ads

About

Dynamic marketing professional with over 3 years of experience in digital campaign management, social media strategy, and content creation. Proficient in optimizing paid media campaigns, leveraging Google Ads and Analytics for performance insights, and ensuring compliance in messaging for financial institutions. Certified in Google Ads, Google Analytics, and HubSpot Content Marketing. Adept at translating data into actionable insights and driving customer engagement through multi-platform strategies

Experience

Td

Marketing Specialist (12 Months Contract)

Aug 2024 – Jul 2025 · 11 mos · Markham, Ontario, Canada · Hybrid

Delivered multi-channel campaigns across Instagram, LinkedIn, Facebook & email, achieving 28% engagement growth and 20% higher lead conversions. Optimized Google Ads, Meta Ads & LinkedIn Ads, improving CTR by 22% while reducing CPC by 14%. Partnered with cross-functional teams and leveraged GA4 & Salesforce to boost ROI by 18%.

Google AdsMeta AdsLinkedIn AdsGA4SalesforceDigital Campaign Management+1

Teleperformance - google ads

Campaign Specialist

Apr 2023 – Jul 2024 · 1 yr 3 mos · Toronto, Ontario, Canada · Hybrid

Managed end-to-end PPC campaigns, improving CTR by 20% and reducing CPC by 15%. Supported Google Ads pilot expansion by providing performance insights and optimization feedback. Delivered weekly KPI reports via Google Ads Manager & GA4, while training internal teams on PPC best practices.

Google AdsPPC CampaignsGA4Digital Campaign Management

Wellesley therapeutics inc.

Marketing & Administrator Coordinator

Jan 2022 – Apr 2023 · 1 yr 3 mos · Toronto, Ontario, Canada · On-site

Executed digital & social campaigns across Instagram, LinkedIn, Pinterest & Facebook, driving 30% engagement growth and 25% follower increase. Enhanced Google Ads performance (CTR +18%) and optimized website SEO for 20% more organic traffic. Built content calendars and compiled performance insights to improve ROI by 15%.

Google AdsSEOContent CreationDigital Campaign Management

Globalfaces direct

Door to Door Sales Representative

Oct 2021 – Jan 2022 · 3 mos · Toronto, Ontario, Canada · On-site

Worked to ensure a neat and attractive sales environment, and assisted in the setup of visual displays.
Successfully managed a sales team of several people to meet and achieve sales goals.
Analyzed sales and financial performance to understand company needs and future goals.
Collaborated with sales team members to identify growth opportunities and develop strategies to seize them.
Close prospects into various company programs at high ticket prices
Manage all outbound sets and inbound applications to the point of closing
Ensuring brand awareness within assigned territory meets L&A's expectations.
Analyze the territory potential, track sales and status reports
Attend national and regional trade shows
Ensure all CRM software and marketing material is up to date.
Territory coverage in Alberta, Saskatchewan and GTA Region

Business Relationship ManagementInterpersonal SkillsTeamworkSales Management

The goalchy club community

Community Growth Manager

May 2020 – Aug 2021 · 1 yr 3 mos · India · Remote

Visual design, creative designing, for social media platforms like Instagram, Facebook and LinkedIn.
Creating content for Company's blogs and websites.
Assisting in creating training manuals for new joiners.
Creating various social media ads for Instaram and facebook using canva and adobe photshop.

Social MediaContent CreationTeamworkCommunity Management

Wynk limited

Content Operations Intern

May 2019 – Jun 2019 · 1 mo · Gurugram, Haryana, India · On-site

Summer internship at 'Sing ALong' feature of the application. Activities included operationalization of the platform for synchronization of more than 1500 lyrics and songs, curatorship and creation of playlists, management of daily customer notifications about the application’s news and updates.

Content ManagementCustomer NotificationsContent Operations