Oct 2023 – Mar 2024 · 5 mos · Milano, Lombardia, Italia

• Directly responsible for building long term partnerships with the top Italian Apps clients, helping them drive business results on TikTok through consultation, education, and support.
• Responsibilities:
• Identify, prioritise and secure revenue opportunities through consultative and strategic client engagement - deep understanding of client's business objectives to deliver media solutions that tie to client's business objectives and KPIs.
• Client lead responsible for all internal and external stakeholder management, long-term account plan development, product education and adoption.
• Create compelling sales propositions utilizing consumer trends, market knowledge and data-driven insights.
• Develop and implement best practices for client servicing including relationship management, product suite education, business reviews, reporting and analysis.
• Work closely with client solutions and core cross functional teams to constantly analyse performance, drive test and learn strategies and brainstorm and develop scalable advertising solutions to deliver measurable results.
• Contribute to the development of thought leadership, innovation and performance solutions.

Feb 2023 – Sep 2023 · 7 mos · Milano, Lombardia, Italia

• Part of Global Business Solutions Team, focused on digital natives clients.
• Responsibilities:
• Manage and grow post-sale client relationships with advertisers of all sizes
• Coordinate with ad ops, product and R&D teams etc. internally to ensure a smooth and successful campaign execution
• Monitor and analyse ad campaigns, and proactively take initiative to improve results
• Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
• Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
• Share marketplace feedback and guide our advertising strategy
• Support and work with the sales team on presale research and pitch
• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
• Work to manage custom programs or sponsorships with other departments internally and lead the custom content campaigns to ensure assets are distributed and delivered on time
• Kick-off campaign with clients and manage all timelines, assets and opportunities for optimisation
• Assist Ad Operations with running weekly or ad hoc reports for campaigns & clients
• Maintain up-to-date knowledge of TikTok’s features and ad units
• Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
• Work and collaborate with a diverse group of internal cross-functional teams
• Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.

Apr 2022 – Feb 2023 · 10 mos · Milano, Lombardia, Italia

Oct 2020 – Apr 2022 · 1 yr 6 mos

• HYPE, part of Banca Sella Group, is the largest challenger bank in Italy
• I was leading HYPE customer acquisition and managing the media mix with a strong data driven and performance oriented approach. Managed 8 figures budgets/year and a team of two.
• Joined when HYPE had less 300k customers, left after almost 3.5 years when HYPE had more that 1,6M customers (more than x15 on user acquisition).
• Responsibilities:
• Owner of customer acquisition for the business
• Owner of App and Web acquisition funnels and onboarding
• Manage the strategy, execution, and tracking of all media channels (e.g. sem, app promotion, social, remarketing, display, programmatic, affiliates, crm, influencer)
• Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption
• Ensure the right tooling and optimization of the advertising campaigns.
• Deliver customer acquisition outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results
• Drive robust and detailed measurement and reporting processes (analyzing ROAS, CAC, ARPU, LTV and other key metrics)
• Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition
• Conduct in-depth analysis, gathering actionable insights from our various data sources to evaluate growth and find opportunity gaps.
• Always-on CRO through a/b testing
• Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly.
• Identify trends, seasonality and particular insights to optimize investment and performance based on the analysis.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Feb 2019 – Oct 2020 · 1 yr 8 mos

Jan 2019 – Feb 2019 · 1 mo · Milan, Lombardy, Italy

• As a Senior Biddable I was in charge of planning, implementing, managing and monitoring different digital campaign typologies (awareness, performance, data driven), both B2B and B2C
• I used to work with the main advertising platform such as Google Ads, Bing Ads, Amazon Advertising, Apple Search Ads, Facebook Ads
• As well as using the primary data, web analytics and ad serving services such as Google marketing platform suite (Google analytics, campaign manager, search ads) and Adobe marketing & analytics suite (Adobe analytics, Adobe campaign, Adobe audience manager)
• Main responsibilities:
• Manage and coordinate junior resources ensuring their field training
• Support the client’s needs with a daily relationship
• Analysis of the achieved results, detailed reporting (weekly, monthly, annually) and presentations to client
• Pre and post-campaign analysis
• Budget creation and management
• Understanding of product seasonality and client goals to assist in forecasting PPC performance
• Developing testing road-maps including landing page, copy, sitelink and position testing, day/hour
• parting, geo targeting, automated bidding and attribution
• Building strong, long-term relationships with clients
• Main clients I have been managing:
• Intesa Sanpaolo, Banca Sella, Sky, Vodafone, Chanel, Artsana, Michelin, Discovery, Calzedonia

Dec 2016 – Dec 2018 · 2 yrs · Milan, Lombardy, Italy

Jan 2016 – Nov 2016 · 10 mos · Milan, Lombardy, Italy

Apr 2014 – Jun 2014 · 2 mos · Milan, Lombardy, Italy

• I was in charge of collecting and analyzing data related to the expressed behaviors of the "Niguarda Ca' Granda" hospital patients, during their period of hospitalization.