Kanhaiya K.

Operations Associate

Bengaluru, Karnataka, India14 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Adobe Analytics and Tag Management.
Proficient in data-driven decision-making strategies.
Strong background in digital marketing and performance analysis.

Stackforce AI infers this person is a Digital Analytics Specialist with expertise in web analytics and digital marketing strategies.

Contact

Skills

Core Skills

Web AnalyticsAdobe AnalyticsDigital AnalyticsDigital Marketing

Other Skills

Adobe Dynamic Tag ManagerAdobe LaunchAdobe TargetAffiliate MarketingBigQueryBusiness ConsultingBusiness PlanningBusiness ProcessBusiness Process ImprovementClarabridgeCommunicationContent StrategyData AnalysisData AnalyticsDigital Campaign Management

About

• Experience in Adobe Launch, Adobe Analytics, Adobe Target, Adobe Experience Platform • Proficient in Web analytics implementation using the Tag management tool, Adobe Launch. • Mobile Analytics firing Rules, Data elements, Tag Implementation, Adobe Launch • Highly skilled front-end engineering using Object-Oriented JavaScript, various JavaScript libraries and micro frameworks (jQuery, Angular, etc), HTML5, and CSS,Python Developers • Having experience in software engineering principles, frameworks, and technologies • Experience working with SQL databases and Business Object reporting tools Tableau • Experience working on Mobile App with Appsflyer and other tools • Using KPIs and measurable metrics to create segmentation strategies, and A/B testing of subject lines, content, images, and offers drive higher open and click-through rates. • Understanding business requirements and drafting BRD and Solution design documents (SDR), technical specification documents (TSD), • Experience delivering code in large complex Digital Experience development organizations is a must, including developing solutions for mobile and desktop experiences.

Experience

Red hat

Associate

Dec 2021 – Present · 4 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

Responsible for Implementation and support of tag management system. Work with business stakeholders, analysts and web development teams to optimize the reporting and analytics capabilities proactively improve performance and data quality
Using Adobe target for creating experience level of testing
Using Adobe Experience Platform for creating segmentation of audience
Manage the processes for capture, storage, usage and tracking of online activity from web sites
Design data layer ,variable mapping enablement and validation
Translating business requirements into metrics or KPIs.
Full responsibility for analytics needs across customer analytics platforms
Delivers high-quality results with broad analytical tools. Team-player that actively participates in cross-functional projects
Working On Adobe Launch to create rules, in different environment
Troubleshoot and debug analytics implementation
Work across both marketing and development to support both teams with analytics tracking
Engage with projects to ensure the analytics solutions meets business requirements
Uses SQL, statistical programming, and scripting to execute complex analyses. Performs predictive analytics to meet business needs, experienced in data cleaning and preparation.
Strong Adobe Analytics skills to manipulate, extract data updating SAINT Classifications
Working on relevant metrics and insights.
Iterates on existing tools/techniques to make an individual impact. Builds new approaches to solve problems. Brainstorms with other team members to solidify new techniques.
Creating segment on Adobe analytics , Eloqua for business data and solve the business query

Adobe LaunchAdobe AnalyticsAdobe TargetSQLData AnalysisPerformance Analysis+1

Infosys

Senior Consultant

Feb 2021 – Dec 2021 · 10 mos · Bengaluru, Karnataka, India · Remote

Data AnalyticsGoogle AnalyticsAdobe AnalyticsDigital Analytics

Tlc relationship management p ltd

ADOBE ANALYTICS & TARGET ENGINEER

Aug 2020 – Dec 2020 · 4 mos · Delhi, India · Remote

Online idea lab

TECHNICAL DIGITAL ANALYTICS CONSULTANT

Jul 2018 – Aug 2020 · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Responsible for implementing Adobe Analytics solutions for Confidential Online platform across Web
Expertise in implementing Web (Adobe) Analytics working with custom variables (eVars, s.Props, s.Events) to track online engagement.
Migration Tealium tag to adobe launch implementation gaming portal.
Implementation Tealium Tag Management used in ecommerce portal with google analytics and face book and others
Working on Adobe Analytics to create Segments, Calculated metrics, Channels Data breakdown by dimensions, Monitoring the campaigns activity, Page Flow analysis, funnel analysis, cohort analysis, visualization of data

Adobe AnalyticsTealium Tag ManagementWeb Analytics

5 core electronics ltd

Digital Business Development Manager

Nov 2015 – Aug 2016 · 9 mos · New Delhi Area, India

Responsible for pay per click vender ad copy creation, keyword research, keyword traffic estimates and analytics analysis, Ad Network, Placement Marketing, Display Marketing, Product Listing, CPC, CPA, CPM.
Exhibit a high level of expertise working with multiple data sources/reports (site metrics, campaign/channel reports, traffic and conversion reports) to analyze performance of campaigns and marketing efforts and make recommendations for improvements
Set the metric standards and measured the overall online marketing performance against company's Key Performance Index to make sure everything is on track and profitable.
Utilized re-targeting marketing strategies to increase site conversion rates.
Monitor various campaigns and its performance especially on any online offers/sales period
Implemented Google Analytics with its various features (Ecommerce Tracking, Event Tracking, Goal Setup, Custom Reporting, Google APIs and Google Measurement Protocol) to track websites.
Worked on project for Target Location 130 other countries, here worked, E commerce, shopping, and B2B, B2c portal. Top product sales & listing with Amazon, Flip kart, Snapdeal, Freekamaal.com, etc.

Google AnalyticsPPC Campaign ManagementDigital Marketing

Multivertex technologies

Entrepreneur for Digital Agency

Jan 2012 – Oct 2015 · 3 yrs 9 mos · New Delhi Area, India

Use google analytics to measure online initiatives and ROI
Set the metric standards and measured the overall online marketing performance against company's Key Performance Index to make sure everything is on track and profitable.
Managed all digital campaigns with annual budget and increased the digital revenue while maintaining excellent cost ratio.
Support all facets of the decision-making platform (click-stream, search analysis, MVT analysis, etc.) and work with web technology teams to identify gaps in data capture strategy and collaboratively implement enhancements
Utilized re-targeting marketing strategies to increase site conversion rates.
Implemented Google Analytics with its various features (Ecommerce Tracking, Event Tracking, Goal Setup, Custom Reporting,) to track websites.
Worked on Many project for Target Location USA, India, UK, Canada, and other countries, here worked on Travel portal, Law, Loan and Finance, Hotel, Real estate, Education center , E commerce , shopping, and B2B, B2c portal.
Worked on Google Ad Sense, Google AdWords‎‎, Google Analytics, Adobe Analytics Bing ad Center.

Google AnalyticsDigital Campaign ManagementDigital Marketing

Techvedic

Team Lead

Nov 2010 – Jan 2012 · 1 yr 2 mos

Managed a monthly budget for large pay-per-click campaigns in Google Ad words, Bing Ads, and various comparison search engines.
Optimized a B2B e-commerce website for search engines, usability and flow to increase conversion. Also closely worked with the developer team to optimize & customize Page Title, Product Title, Description, and various attributes for local search and SEO.
Recovered negative brand image and monitored brand awareness through web alerts and various search, rating, & social media strategies.
Work exclusively with team Search marketing to strategize and Analysis ROI for PPC.
Managed SEO/PPC for Technical Support Campaign
Discovering, researching and testing emerging digital display channels and affiliate opportunities
Responsible to Manage all Market Place Amazon, Flipkart , Snap deal, Paytmmall,and others
Assisting with the execution of digital marketing projects and building our global offering
Work with the development team to ensure SEO best practices are properly implemented on newly developed Webpages.

PPC Campaign ManagementSEO OptimizationDigital Marketing

Iyogi

Search Engine Optimization Executive

Oct 2009 – Nov 2010 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

SEO OptimizationDigital Marketing

Weblogics corporation

Worked as SEO Executive

Jun 2008 – Oct 2009 · 1 yr 4 mos · Delhi, India · On-site

A Search Engine Optimization Specialist is responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
keyword research, SEO copywriting Coordinated with Marketing and Sales teams Return on Investment (ROI) of all brand management events

SEO OptimizationKeyword ResearchDigital Marketing