Feb 2020 – Dec 2024 · 4 yrs 10 mos · Mumbai, Maharashtra, India · On-site

• Digital Transformation: Championed the integration of digital solutions in sales processes, improving efficiency and enhancing customer experience, which contributed to a 35% growth in cross-sell CCPL products.
• Performance Metrics Improvement: Established key performance metrics and dashboards to monitor team performance continuously, leading to an overall sales efficiency increase of 30%.
• Recognition and Awards: Recognized as “Top Sales Leader” for three consecutive years, reflecting exemplary performance in executing sales strategies and leading high-performing teams.
• Collaboration with Marketing: Partnered with the marketing team to create targeted promotional materials, increasing campaign engagement by 50% and driving substantial traffic to call centre (Athena BPO)

Jul 2010 – Dec 2018 · 8 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• Role involves Revenue generation, Digital Fulfillment, portfolio management, cross sell on existing portfolio and sourcing new customers retention through a 70 member Telesales unit in Bangalore.
• Deliver budgeted region sales target and increase productivity.
• Deepen customer relationship penetration through multi-product selling or bundles.
• Drive and monitor sales strategies, create sales opportunities and evaluate effectiveness.
• Build and manage relationships with digital channel partners.
• Responsible for existing customer relationship through telephony activities led by product/marketing campaigns.
• Source new to Bank customers via digital management and calling campaigns.
• Products include Personal Loans, Credit Cards, and cross-selling Business loan, LAP, Mortgage loans, Savings account and current accounts

Dec 2009 – Apr 2010 · 4 mos · Bengaluru, Karnataka, India · On-site

• Handling delinquency & managing overall health of the recovery portfolio. Managed sub 1% Delinquency numbers in Business portfolio book

Oct 2008 – Dec 2009 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Handling initial delinquency, managing overall health of the portfolio.
• Actively involved in the DRP (Debt Restructuring Program), Payment follow-up & Overdue recovery. Handling the MIS & data reporting in systems.
• Collections ratio above 90% in BIL in 6 months
• Recovered delinquency from 7% to 3.4% within four months

Jun 2006 – Oct 2008 · 2 yrs 4 mos · Bengaluru, Karnataka, India · On-site

• Drive a Team in achieving sales metrics, service levels, handle Escalations and take total ownership in resolving the client concerns. Co-ordination with Quality and MIS teams to optimize the resources in ensuring standards in sales and processes to achieve sales excellence.

Dec 2018 – Feb 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• The incumbent shall manage Personal Loans and Business Loan products and be responsible for P&L. The scope of the job would involve leading marketing activities, product development, sales process design, implementation, and P&L.
• Key Deliverable :
• Liaise with Sales team, Design and implement relevant product offerings / programs to drive disbursement volumes.
• Develop customer communication, marketing initiatives to achieve business goals
• Analyze the market, portfolio to identify potential opportunities
• Co-ordinate with Sales, Operations, underwriting team on designing and implementation of processes to reduce TAT and increase customer satisfaction.
• Track competition, industry metrics, forecasts and qualitative market data for different segments
• Liaison with support groups including business intelligence unit, legal, operations and technology to ensure your strategy is understood and executed