Jan 2025 – Sep 2025 · 8 mos

Feb 2022 – Feb 2025 · 3 yrs

• Marketing leader working on multiple strategies including PR, communication, brand, sales engineering, product marketing, customer marketing, and analyst relations.

Apr 2021 – Feb 2022 · 10 mos

Aug 2020 – Apr 2021 · 8 mos

Jan 2019 – Jul 2020 · 1 yr 6 mos

Apr 2017 – Jan 2019 · 1 yr 9 mos

• In this position, I was responsible for communicating the story, framing the brand image and planning creative strategies of the company that connected powerful business solutions with people through both inbound and outbound marketing.
• Performed extensive research on the US healthcare policies, markets and competitors to understand and design campaigns relevant to target audiences. Also utilized digital resources, such as content for automation, online directories, review sites, email and social media marketing to facilitate Innovaccer's value proposition based on industry knowledge, nature of the market and translated company business objectives and strategies to develop a brand portfolio.
• Furthermore, developed promotional materials including marketing collateral and creative copies to communicate company's messaging. Offered insights on subject matters of healthcare business for prospective client meetings, presentations, etc.

Jul 2016 – Mar 2017 · 8 mos

• At InnovAccer, a united team of highly talented and passionate individuals work towards accelerating world class research, transforming most influential academic business research into game-changing products. Combine Data, Technology, and Innovation with Passion, Commitment, and Disruption – Innovaccer.
• Working as an architect of Digital marketing strategies, I'm responsible for B2B advertising, promotions, events, content, and campaigns. For Corporate markets I am responsible for implementing specific marketing goals and objectives, developing implementation plans, and leading content marketing initiatives. I also analyze competitive activity to support the planning process. I'm working closely with the development of sales building initiatives, including Account-Based Marketing and Inbound Marketing. I am also working on the program to automate marketing via Hubspot to enhance lead nurturing and relationship building with both clients and prospects.