Anugya Srivastava

Digital Marketing Specialist

India11 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

MBA in Marketing with strong academic performance
Proven leadership in managing marketing teams
Expertise in brand management and customer relationship

Stackforce AI infers this person is a Marketing Professional with expertise in Brand Management and Customer Relationship Management.

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Skills

Core Skills

MarketingTeam ManagementData Analysis

Other Skills

AdvertisingBrand ManagementCRMCustomer ServiceMarket ResearchMarketing CommunicationsMarketing ResearchMarketing StrategyMicrosoft ExcelMicrosoft OfficePowerPointResearchTeamwork

About

• A Qualified MBA (Marketing and Sales) from Amity University with keen interest in Brand Management, Market Research and Customer Relationship Management • Endowed with a passion for winning as evinced through demonstrated excellence in the academic & extracurricular areas • Abilities in handling multiple priorities, with a bias for action and a genuine interest in personal and professional development • Strong communication, interpersonal, problem solving & team building skills with proficiency at grasping new concepts quickly and utilizing the same in a productive manner.

Experience

Amity university

Senior Executive - International Marketing

Mar 2015 – Present · 11 yrs · Greater Delhi Area

Earth infrastructures ltd.

Marketing and Sales Manager

Dec 2013 – Apr 2014 · 4 mos · Noida, Uttar Pradesh, India

Managed a team of 15 people
Designed sales strategies and executed them
Was responsible for allocation of marketing budget.

MarketingTeam Management

Bajaj finserv

Management Trainee

May 2013 – Aug 2013 · 3 mos

Designed internal communication for the sales team that included announcing competitions, Member-Get-Member Programs, daily business done reports, etc.
Worked closely with marketing intelligence team to churn data and produce leads for sales team; generated pre-approved offers over existing database.
Worked as an active participant in proposing- ‘Assist Model’, that aims to increase business from Proprietary Sales Force thereby decreasing the cost DSA acquisition.
Worked in a team of 4 on automation of DSA and Referral Pay-out system; Preparation of quality control report every month on the pay-outs.
Aimed to established New Strategic tie-ups with external organisations like NSIC, ONICRA, CIBIL, etc.

MarketingData Analysis