Mar 2024 – Sep 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

• Built and launched in-house retail ads platform (Jarvis) with self-serve tools to manage display and performance ad campaigns

Dec 2022 – Feb 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

• Spearheaded 0 to 1 for Dynamic Shopping Ads to boost funnel conversions by programmatically rendering hyper-personalized ads
• Built ad delivery engine, campaign and catalog manager, S2S APIs & ad formats
• Architected multi-stage bid computation engine with candidate generator and product ranker
• Lead cross-functional team of PMs, Designers, SDEs, TechOps, AdOps and BizOps to steer roadmap for self-serve Ads Manager Platform
• Drove key strategic investments in GenAI creatives, pixel/postback integration, advertiser workflow, payment modes & political ads. Grew SMB gross MRR through multi-fold improvements in activation, net revenue retention, yield and budget consumption
• Automated touchpoints to enhance throughput; reduced time-to-value, cost-to-service & resolution TAT
• Revamped ad delivery by setting up advanced instrumentation/observability, L0 metrics health blackbox monitoring & code rewrite

Sep 2021 – Dec 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• Established Data Science product vertical to optimize 20M+ job daily; streamlined delivery into 5 pods: traffic prediction, job personification, candidate relevance, content enrichment & ML-ops
• Released Media Planner to optimize publisher×bid selection and built location normalizer, occupation classifier using SentenceBERT
• Took hard decision to deprecate Media Planner due to poor adoption, waning relevance and cannibalization, leading to significant cost savings
• Devised job-candidate matching algorithm using collaborative and content-based filtering
• Instituted Analytics pod to serve statistics/Power BI requests, and bought data platform to harvest third party data for targeting

Apr 2020 – Sep 2021 · 1 yr 5 mos · Mumbai · Remote

• Led development and scale-up strategy for a path-breaking farm decision support system powered by deep learning R-CNN algorithms, for smallholder farmers

Sep 2018 – Apr 2020 · 1 yr 7 mos · Greater Delhi Area · On-site

Jun 2018 – Aug 2018 · 2 mos · Mumbai · On-site

• Defined personas, mapped candidate journeys and computed funnel drop-off rates; recommended features and communication strategies to improve engagement and conversion at each stage
• Led a criterion validation study using logistic regression to quantify the predictive validity of the proprietary assessments
• Conducted an empirical study to estimate the direct and indirect economic gains of using the Shortlist platform to SME employers

Jul 2017 – Aug 2017 · 1 mo · Johannesburg Metropolitan Area · On-site

• Prepared a blueprint for a Fintech Innovation Lab aimed at achieving digital financial inclusion in Africa, Asia and the Pacific
• Co-managed the Making Access Programme, a 15 ­countries initiative to drive financial inclusion through evidence-based analysis
• Liaised with senior representatives in governments, ministries and central banks of Swaziland, Lesotho, Botswana, Malawi and Zimbabwe to develop monitoring-evaluation frameworks
• Created monitoring tools for Swaziland, Lesotho, Botswana & Zimbabwe in liaison with governments, ministries and central banks
• Built a Messenger-based chatbot (similar to Lemonade) for a peer-to-peer insuretech company in South Africa

May 2017 – Jun 2017 · 1 mo · Greater Ahmedabad Area · On-site

• Developed high-fidelity prototypes of a mobile application (using Moqups, Invisionapp) and conducted usability tests with farmers
• Used a human-centered design approach to identify the key pain-points of farmers; implemented conjoint analysis to estimate relative importance of app features and marginal willingness to pay
• Led partnership initiatives with banks such as NABARD and Yes Bank, and Agrostar, an agricultural input supply firm
• Explored revenue models to leverage PAD’s agri-advisory technology as a value-added service for banks and telecom companies

Apr 2016 – Aug 2018 · 2 yrs 4 mos · Cambridge, Massachusetts

• Two Cents was a platform to enable high-volume low-cost hiring of blue collar jobseekers using gamified crowdsourcing of peer referrals
• Built Messenger chatbot to identify aspirations, screen for competencies and match to opportunities; prototyped with 780 jobseekers and 9 clients
• Raised $30K seed grant as one of 15 Fellows in SICI’s inaugural cohort, and incubated startup at Harvard Innovation Labs
• Semifinalist (top 5 out of 140 teams worldwide) in The Geneva Challenge 2017 on Global Unemployment
• Shut down after failing to get sustainable market traction and on finding exciting intrapreneurial opportunities in the industry

Apr 2014 – Apr 2016 · 2 yrs · Amravati, Maharashtra, India · On-site

• Assisted MIT & HBS researchers in designing flexible loan products to make micro-credit accessible to low-income borrowers
• Developed and tested Bayesian algorithms to assess credit-worthiness by eliciting truthful peer predictions using mechanism design
• Spearheaded experiment design and analysis for impact evaluation of India’s largest federal health insurance scheme (U Chicago)

Aug 2013 – Feb 2014 · 6 mos · Remote

• Responsible for college outreach across India to select Campus Delegates by generating formal and informal leads

Aug 2012 – Mar 2014 · 1 yr 7 mos · Mumbai · On-site

• Leveraged private players like Cargill & Walmart to increase value captured by smallholder farmers in maize and rice value chains
• Strengthened urban market linkages for Tibetan refugee settlements to curb exploitative intermediation, increasing incomes by 15%
• Prepared integrated ecosystem solutions for the BIMARU states with funders like World Bank, BMGF, USAID, IFC and Cairn

Jan 2011 – Apr 2012 · 1 yr 3 mos · IIT Kanpur · On-site

• Launched citywide operations by establishing a robust schools outreach and screening 1000+ students through regional aptitude tests and home interviews
• Devised a standard mentorship process to regulate Mentor-Fellow-Parent interactions and defined metrics for progress
• Brought leading coaching institutes on board as partners convincing them to provide seats worth Rs. 16 lakh for free
• Secured the sanctioning of an annual budget of Rs. 1 lakh from the Endowment Fund of IITK toward all Chapter activities
• Student from this chapter was recently accepted to MIT’s undergraduate program with a scholarship of $154,000

May 2010 – Feb 2011 · 9 mos · Pune, Maharashtra, India · On-site

• Recruited over 100 Campus Ambassadors globally and managed Ambassadors across 20 colleges in North India.

May 2008 – Jun 2008 · 1 mo · Mumbai, Maharashtra, India · On-site