Dec 2023 – Apr 2024 · 4 mos · Bengaluru, Karnataka, India · On-site

• Sugarbox Networks delivers in-flight entertainment, including streaming movies, gaming, and e-commerce, to 5,000 AirAsia and Air India flyers daily
• Increased engagement time by 67% (from 12 to 20 minutes) by spearheading a comprehensive homepage redesign, refining content selection (analyzed user clicks and engagement patterns)
• Enhanced ecommerce conversion rates by 3% through qualitative & quantitative analysis of consumer behavior in different cohorts and the implementation of cross-selling strategies
• Reduced thumbnail and playability errors by 27% by developing error tracking dashboards, identifying root causes, and leading an engineering team to implement solutions

Aug 2022 – Jan 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India

• SaaS-based digital bank - simplifying finance for 20 Million SMEs. The platform is powered by Current Accounts from the likes of Axis, IndusInd, Kotak
• Grew user count by 30% by owning the end-to-end launch and stabilization of current account creation and integration capabilities for 5+ banks
• Reduced inbound queries and support ticket count by 10% by implementing user-friendly features, enhancing process efficiency within banking module
• Achieved 8% increase in transaction volumes by optimizing payments flow & enhancing the visibility of new banks
• Strategically phased out a feature utilized by 80% of users to ensure compliance and successfully replaced it with a similar feature, maintaining user retention and transaction stability
• Spearheaded the stabilization of the admin module and orchestrated major launches including Maker Checker and an internal database of fraudulent users, enhancing platform functionality and security measures

Jan 2022 – Apr 2022 · 3 mos · Bengaluru, Karnataka, India

• App-based retailer of offering meat products
• Boosted % rated orders by 8% by addressing UX, business, and technical issues
• Refined NPS from 68 to 24, achieving a more accurate depiction of business and product health & filtering skewed reviews
• Increased NPS response rate by 12% by streamlining customer feedback processes by integrating WhatsApp as a feedback channel

Apr 2021 – Jan 2022 · 9 mos · Bengaluru, Karnataka, India

• Managed 30+ searches with stakeholders to align recruitment efforts with business needs
• Prioritized candidate experience, ensuring a great candidate experience and a rating of 8 and above
• Coordinating with candidates and stakeholders to provide candidates with a smooth hiring and onboarding experience.
• Understanding business needs to screen and source profiles.