Atika M.

Partnerships Manager

Mumbai, Maharashtra, India14 yrs 11 mos experience

Key Highlights

10+ years in brand and marketing strategy.
Proven track record in driving business growth.
Expert in building impactful brand campaigns.

Stackforce AI infers this person is a Marketing and Brand Strategy expert with extensive experience in B2B and B2C environments.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyBusiness DevelopmentSales StrategyHuman Resources

Other Skills

B2B MarketingBrand IntegrationCampaign ManagementCategory Performance AnalysisChannel DevelopmentClient CounselingClient ManagementClient Relationship ManagementCompetitive AnalysisConsumer Behavior AnalysisConsumer InsightsGo-to-Market StrategyHR AnalyticsKey Account ManagementMarket Research

About

Marketing and brand strategy professional with 10+ years of experience in brand management, category management, and strategic partnerships. Proven ability to build brands, scale categories, and deliver business growth across competitive markets. Skilled in market research, consumer insights, product positioning, and go-to-market strategy, with a track record of creating impactful brand campaigns and managing product lifecycles end to end. Expertise spans P&L management, pricing strategy, trade marketing, and channel development, with strong experience in driving category growth and portfolio performance. Adept at competitive analysis and identifying white-space opportunities to launch profitable products and strengthen category positioning. Recognized for leading cross-functional teams and collaborating with sales, supply chain, and creative partners to ensure seamless execution. Known for balancing creative storytelling with data-driven insights to maximize consumer engagement and brand equity. Passionate about building brands that connect deeply with consumers and categories that drive measurable results. Open to challenging roles in brand management or category management where strategic thinking, execution excellence, and business impact are key.

Experience

Unilever

Head - Partnerships (Brand & Marketing) - Corporate Alliances

May 2024 – Present · 1 yr 10 mos · Mumbai, Maharashtra, India · On-site

Strategically planned brand partnerships, marketing & comms for brand building
Analyzed Category performance metrics to optimize the Brand mix & find best fit in Partnerships to increase footfalls
Orchestrated Multi-brand campaigns & in store activations across 250+ Locations, influencing consumer behavior & boost brand visibility
Leading - 2 additional verticals for Gift Cards & In-Salon Media bringing growth through strategic B2B initiatives keeping in mind positive P&L impact

Brand ManagementMarketing StrategyPartnership DevelopmentCategory Performance AnalysisCampaign Management

Zee media corporation limited

Manager - Ads Revenue

Sep 2022 – May 2024 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

Responsible to Drive Revenue on Zee News & 14 other Regional Channels through Sales of Vanilla FCT, Ensuring Unfaltering Info on Campaigns in the market,
Ensuring client tracking - with respect to Media Briefs, New associations, Product Launches, Rebranding & Related areas.
Onboarding New clients, maximizing win-backs & new agency associations.
Timely meeting with both agency and client to ensure smooth business flow,
Ideating innovative tie-ups to close sponsorships on Impact properties,
Curating specialized properties on-ground and on-air based on brand/Product Requirement & media communications.
Proudly lead a first in the history of Zee News- Non FCT association - Studio Branding for a BFSI.
Esteemed Project Associations: CMs Speech - Fevicol Integration; Split Screen (1st time on Zee News) for Cement Brand; Leading Commercial Vehicle Brand Sponsorship on Zee 24 Ghanta's Ananya Samman 2024

Revenue GenerationClient ManagementSales StrategyMedia BriefsBusiness Development

India news

Sr. Manager - Ad Sales | Brand Solutions

Apr 2022 – May 2024 · 2 yrs 1 mo · Delhi, India

Bxi - barter exchange of india

Sr. Barter Consultant

Mar 2021 – Mar 2022 · 1 yr

Understanding Client Marketing Plan - strategically help with Media Buying, Planning, Positioning
Media & Entertainment Industry: - Proving marketing solutions to brands;- Marketing strategies for films;- In film Product placement; - Co branded marketing association for movies;- Digital strategies and promotions for brands;- Digital promotional campaigns for brands; Multiplex Ads on Barter
Key responsibilities - Revenue & Profitability Growth, Reputation of Agency & Client's business, Growth of Businesses and find new key clients for the business.
Business portfolio has been a mix of multiple categories like Airline, Media (Radio, print, TV, OOH, Multiplex) Foods giants, Fashion & Retail, QSRs and electronics that have helped me gain insights into the varied approaches to marketing and brand building required for each, along with a rich understanding of consumer behaviour and insights.
Understanding Client Marketing Plan provide integrated mixes like OOH, Print, TV to help with Marketing plan and co-branding opportunities

Media BuyingMarketing SolutionsClient Relationship ManagementMarketing Strategy

Mindseed education

Business Development Officer

Jan 2020 – Feb 2021 · 1 yr 1 mo · Mumbai, Maharashtra, India

Counselling new clients for conversion and handling existing for retention and roll overs
Strategically planning marketing campaigns and identifying target groups for Individual center & Pan India Level
Applying lean work models to obtain smooth workflow and increase productivity
Regularly interfacing with clients, thought leaders and account stakeholder
Managing Center in Sion - looking after P&L, Day to Activities - promoted to Pan India Level Client Management

Client CounselingMarketing Campaign PlanningP&L ManagementBusiness Development

Ms hiring pvt. ltd.

Director

Nov 2010 – Sep 2018 · 7 yrs 10 mos · Mumbai, Maharashtra, India

Responsible for marketing and product procurement from Amsterdam and Dubai for supply in India
Focused on networking with the Clients as well Partnering with other corporates for efficiently carrying out cpntracts
Strategic planning, staying up to date with industry regulations and market fluctuations, keeping a close eye on Tenders & other market opportunities to act before competition
Industry Tie-Ups & Integration to be positioned in the right place at the right time.

Marketing ProcurementStrategic PlanningNetworkingBusiness Development

Hbos treasury services plc

Relationship Manager

Nov 2008 – May 2009 · 6 mos · Cardiff, Wales, United Kingdom

Executing sales by providing loan consultation to businesses and HNI’s based on their financial data
Ensuring Key Account Management & Retention with the bank
Drive strategy & innovation across top European accounts to deliver value to clients
Looking after the short term and long term funding requirements of businesses and individuals

Sales StrategyKey Account Management

Ventura plc

Human Resources Executive

Oct 2007 – Apr 2008 · 6 mos · Cardiff, Wales, United Kingdom

Assisted in Performance management, Compensation Review, Job Framework and HR Analytics
Coordinated and supported new hire forms, transfer forms, promotion candidates and terminations
Handled entire hiring process and handling complaints and harassment allegations according to standards

Performance ManagementHR AnalyticsHuman Resources