Jun 2018 – Oct 2019 · 1 yr 4 mos

• Category Head - Computer & peripherals
• Key KRAs
• Meeting quarterly sales, net margin (operating profit) and customer experience targets
• Driving key brand partnerships, marketing & advertising investments and key account management
• Developing new product lines, assortment and seller labels for computer accessories

May 2017 – Jun 2018 · 1 yr 1 mo

• Manage and lead brand partnership to increase sales generated through direct relationship with key mobile handset brands – Driving GTM Strategy for exclusive launches through advertising campaigns, onsite merchandizing, SEO, SEM and digital channels

Dec 2015 – May 2017 · 1 yr 5 mos

• Leading marketplace growth initiatives for brands and private labels through paid managed services

Mar 2015 – Dec 2015 · 9 mos

• Brand Manager - Seller Marketing

Jan 2014 – Mar 2015 · 1 yr 2 mos

• Brand Custodian for HT Delhi supplements: HT City (Entertainment Daily), HT Estates (Real Estate Weekly), HT Education (Education Weekly)
• Key Responsibilities: Product Management, Communication Development, Digital and on-ground activation

Apr 2013 – Dec 2013 · 8 mos

• Brand Custodian for HT Cafe (Entertainment Daily) and HT Estates (Real Estate Weekly).
• Key Responsibilities: Product Management, Communication Development, Digital and on-ground activation

Jul 2012 – Mar 2013 · 8 mos

• Lead (Mumbai) for advertising revenues from key categories: Consumer non-durables (FMCG), Organized Retail and Industrial - Hindustan

Mar 2011 – Jun 2012 · 1 yr 3 mos

• Designated Project Lead for conceptualizing and implementing an Innovation project for reverse supply chain of print
• Successfully implemented the project; Operationally profitable by the 11th month of incubation

Jun 2010 – May 2011 · 11 mos

• Stint 1:
• Heading the Branding and Marketing at unit level for the launch of our flagship product (Hindustan) in Gorakhpur (East UP) - Awarded the coveted 'Hindustan Excellence Award' for best project (FY 2010-11)
• Stint 2:
• Digital Marketing - HT Mobile Solutions
• Project Manager - Digital Solution for Sprite Gully Cricket 2010

Apr 2009 – Jun 2009 · 2 mos · Dehra Dun Area, India

• Earned a Pre-Placement Offer for internship project on Qualitative Analysis of the content of ‘Hindustan’ - Competitive Benchmarking against category leaders Amar Ujala, Dainik Jagran in Dehradun, Haridwar and Roorkie

Aug 2005 – May 2008 · 2 yrs 9 mos · Pune Area, India

• Team Lead
• Developed application solutions for sustaining client Sprint-Nextel’s revenue generation
• Designed Innovative talk-time pooling plan implemented for the first time in USA
• Project Owner
• Complete Ownership of 6 end-to-end projects designed for $35bn Sprint Nextel merger
• Requirements gathering, understanding and solution-white paper development
• International Stints
• 6 months at US and Israel to facilitate smooth working of client’s telecom billing system
• International client interaction, Sprint Nextel and Cingular, USA
• Professional Achievements
• Promoted to Senior Subject Matter Expert within 28 months of service on the basis of excellent ratings in 3 consecutive evaluation process, 2007 - 08
• Performer par excellence, received an award from among 450 employees, March ‘08
• Awarded Certificates of appreciation, for prolific contribution & commitment, 2007-08