Shashank Kumar

Business Development Executive

Bengaluru, Karnataka, India5 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Post Graduate in Management from IIM Raipur
Led Ads Strategy at Swiggy with significant impact
Managed marketing for Tata Steel's 220+ Cr SBU

Stackforce AI infers this person is a Marketing and Ads Strategy expert in the B2C sector.

Contact

Skills

Core Skills

Ads StrategyMonetizationMarketing ManagementMarket ResearchSales ManagementCustomer Relationship Management

Other Skills

Ads MonetizationCustomer CommunicationCustomer ServiceDigital BrandingLeadershipMarket IntelligenceMarketing PlansMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPointPredictive AnalysisProject ManagementPublic SpeakingResearch

About

Post Graduate in Management from IIM Raipur with Majors in Marketing and Operations. An avid learner with a problem-solving & analytical approach. Represented IIM Raipur at various National & International Case Competitions & brought laurels to the college. Currently working as General Manager Ads Strategy & Monetization at Swiggy in the Central Ads Business Team. Previously worked as Manager-Marketing at Tata Steel Limited in the Central Marketing Team handling 220+ Cr SBU. Previously worked as Sales & Marketing Manager at Reliance Industries Limited handling End to End Sales Management for 120+ clients contributing NR of ~550 Cr. annually.

Experience

Swiggy

3 roles

General Manager- Ads Strategy

Promoted

Oct 2024 – Present · 1 yr 5 mos · Bengaluru, Karnataka, India

Leading Ads Monetization and Stategy in Swiggy
Leading Ind 1, Ind 2, National Accounts Ads Strategy and Monetization.

Ads MonetizationStrategyAds StrategyMonetization

Senior Manager - Ads Strategy

Promoted

Oct 2023 – Sep 2024 · 11 mos · Bengaluru, Karnataka, India

Manager- Ads Strategy

Apr 2022 – Sep 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

Tata steel

Marketing Manager- Retail and E-commerce

May 2021 – Apr 2022 · 11 mos · Kolkata, West Bengal, India

▪ Development and Management of marketing plans and constant monitoring of ABP (Annual Business Plan), BO&S and compliance of timelines set by M&S.
▪ Managing and supporting Regional Sales Teams in 220+ Cr SBU through building and executing
influencer and channel engagement programs (retailer branding, influencer meets).
▪ Market Research and Digital Branding to build a Go-to-Market Strategy for de-commoditizing products into Digital/E-Commerce channel development.
▪ Implementation of PPA (Product, Promotion and Advertising) initiatives in online and offline
medium, maintaining PPA provisions and budgeting.
▪ Channel/Retail policy formulation and prioritizing NR-based production through initiating Pricing on pan-India basis.
▪ Predictive analysis for sales planning using regression model, statistical tests (T-test and ANOVA) aligned with 9-independent variables stats gathered through advanced market research.

Marketing PlansMarket ResearchDigital BrandingPredictive AnalysisMarketing Management

Reliance industries limited

Manager- Sales and Marketing

Jul 2018 – Jun 2019 · 11 mos · Mumbai, Maharashtra, India

▪ End to End sales management for 120+ customers in the Mumbai Polymer market by consolidating, finalizing & monitoring monthly and quarterly Sales Plan.
▪ Periodic communication to customers & channel partners on production schedules, material availability, price changes, new schemes and periodic analysis of physical stock, stock in transit & STOs.
▪ Generate orders on daily basis through follow-up with customers and channel partners by monitoring actual customer off take vs plan.
▪ Plan physical visits to provide value-added technical & commercial services to customers while garnering market intelligence on open market prices & trends, international offers & customer material balance for NSR improvements & pricing.
▪ Acknowledge complaints & provide feedback/escalate to technical team to resolve issue within specified time frame

Sales ManagementCustomer CommunicationMarket IntelligenceCustomer Relationship Management