Apr 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Jan 2024 – Apr 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Jul 2022 – Jan 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India

• I managed the strategy and execution of data-driven acquisition across various platforms, focusing on identifying distribution channels and implementing cost-efficient platform solutions to scale effectively. I took full ownership of the Profit and Loss (P&L) for the entire growth function (India Business), which encompassed a range of strategic areas including performance marketing, influencer marketing, affiliate programs, SEO/ASO, and various brand initiatives.
• This role required me to oversee and optimize each component to ensure alignment with our overall business goals. I was responsible for developing and executing marketing strategies that drove measurable growth and profitability. This holistic approach allowed me to manage resources effectively and drive substantial business growth.
• In this role, I successfully grew top-line metrics such as revenue, subscribers, and average order value (AOV), while reducing the customer acquisition cost (CAC) payback period. I drove experiments to identify growth levers that improved conversion rates (CVRs) and minimized CAC, developed innovative creative strategies, and scaled personas with optimal product-market fit (PMF).
• Additionally, I managed and fostered the culture of a marketing & growth team of over 15 members.

Jul 2021 – Jun 2022 · 11 mos

• I scaled up and led the Digital Marketing and Operations for the Delhi NCR branch, overseeing a team of over 25 members. My focus was on mentoring and empowering the team to achieve our goals effectively. I conceptualized and implemented ROI-driven strategies for key accounts, which resulted in a 10X increase in client success, creativity, and revenue.
• Spearheaded the setup of the Delhi Branch, including recruiting top talent across various verticals, securing suitable office space, and building a high-performing team.
• Ideated and strategized growth for brands such as boAt, Globalbees, Pinelabs, PUBG Mobile, Jaquar and scaled their business objectives with various levers of Digital Marketing
• Led strategy development, overseeing planning and execution for all key accounts at Social Beat Delhi NCR, ensuring optimal results for clients.
• Actively pitched for new clients to drive business goals and revenue targets, successfully onboarding key brands.
• Led strategy development, overseeing planning and execution for all key accounts at Social Beat Delhi NCR, ensuring optimal results for clients.
• Key Brands:
• boAt Lifestyle, Globalbees, Pinelabs, Jaquar, DS Group, Harappa Education, Magicpin, Canara HSBC, PUBG Mobile, BGMI, Pokemon Unite, Iconic India.
• Key Achievements:
• Nominee for SS 30 Under 30 2022
• Nominated for voot’s India’s Best Marketers and Media Planner 2021
• Worked on Award-Winning Campaigns for boAt Lifestyle, Swiggy among other brands
• Mentoring and empowering a team of 20+ members

Dec 2020 – Aug 2021 · 8 mos

• Spearheading growth of the Delhi NCR branch
• Mentoring and empowering a team of 10+ members
• Conceptualizing ROI driven strategies for Key Accounts
• Driven 10X growth in client success, creative and revenue
• Deciphered Strategy & Digital Campaigns for clients across verticals with Jaquar, boAt, Pinelabs, PUBG Mobile and Harappa Education to name a few.

Jul 2019 – Dec 2020 · 1 yr 5 mos

• Managing campaigns with high investment to deliver ROI for clients across industries
• Accelerating growth for the organisation with working on Business Development to drive closure.
• Scaling up the Social Beat NCR branch
• Nurturing team of 6+ to empower growth
• Leading on Strategy and Digital Campaigns for award winning campaigns - Assetz Property which was showcased by Google as a case study
• Recognized as a key contributor in the Rewards & Recognitions at Social Beat - 3 quarters in a row
• Certified Digital Guru 'Green Belt' Digital Marketer by Google
• Bagged the Gold for the National Best Digital Brand Video.
• Drove results for clients like boAt, Khatabook, Jaquar, Swiggy, Assetz Property, Neuberg Diagnostics, and Forum Malls among many others

May 2018 – Jun 2019 · 1 yr 1 mo

• Driving results by managing campaigns across industries like Real Estate, Healthcare, Retail, Consumer Apps and Fintech
• Contributing to growth of the organization by seeking out business development opportunities
• Drove results for brands such as Hunter Beer, MPhasis, Shriram Properties, Shapoorji Pallonji, Mittal and Salarpuria Sattva
• Leading on Strategy and Digital Campaigns while collaborating with teams across verticals as well as Client Servicing
• Nurturing team of 2 to focus on individual development

May 2017 – May 2018 · 1 yr · Bengaluru, Karnataka, India

• Conceptualization of creative digital campaigns
• Building tailor made strategies for brands
• Collaboration with different teams to drive results for clients
• Creation of content for social media posts
• Account Management for various brands to manage end to end communication
• Envisioned and executed the personal branding of G.S.K. Velu
• Drove results for brands such as Ascent HR, IFIM, 4Tigo, Merit Trac
• Key Contribution to Award Winning Social Media Strategy for IFIM College

Jan 2017 – May 2017 · 4 mos · Bengaluru, Karnataka, India

• Building robust marketing campaigns and managing all marketing activities
• Driving growth via visibility for the start-up in nascent stages
• Providing UX and UI suggestions for the product
• Focus on business development and growth opportunities

May 2015 – Jul 2015 · 2 mos · Mumbai Metropolitan Region

• Conceptualizing and creation of digital and on-ground campaigns
• Worked with industry leaders and brands like Dove, Toni & Guy and Bru
• Implemented concepts with creation of designs utilizing softwares like Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After effects and Final Cut Pro
• Collaboration with teams to create content based on client brief
• Delivering high quality designs for digital and on-ground campaigns

May 2014 – Jun 2014 · 1 mo · Mumbai Metropolitan Region