Sep 2023 – Jan 2024 · 4 mos · Hybrid

Jul 2023 – Aug 2024 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Grew diagnostics business from INR 4cr to 6cr/month (100% PnL ownership), increasing CM2 from -5% to 8% by building products & campaigns for effective acquisition, conversion & retention using product, crm, digital ads, telesales, & BI.
• Architected end-to-end CLM journeys on Clevertap with tech & marketing, driving +10 % GMV from retention campaigns.
• Planned & led 0 to 10 Product Strategy for Radiology business: working on product, customer growth, & ops expansion.
• Led partnerships & new initiatives for growth via Whatsapp bots, Meta Ads, Google Ads, & others: INR 40L/month spends
• End-to-end relationship management with C-suite. Presented insight & recommendations for high visibility & alignment.
• Led RCA & Provided day-to-day product & conversion analytics: Tableau, SQL, Mixpanel, Hubspot, & Google Analytics

Aug 2020 – Jun 2023 · 2 yrs 10 mos · Bengaluru, Karnataka, India · Hybrid

• Coordinated project budgets and activities for supplier training, involving knowledge collection, comprehensive content creation, & training through CRM, online tools, & operation teams. Spearheaded 1000+ daily supplier trainings.
• Coordinated with 8 product teams to identify drop-offs, setup surveys & experiments to impact engagement campaigns, supplier operations, sales SOPs, support SOPs, & product initiatives. Increased activations by 40%
• Managed referral, SMS/email, & influencer marketing acquisition channels. Met 80% reduction in acquisition costs in the above channels.
• Process Mapping: Saved 60% of operations bandwidth by streamlining daily ops methodologies & optimizing trackers.
• Fostered 50+ teammates on journey drop-off identification, event/campaign creation, & reporting (Mixpanel & Clevertap)
• Collaborated with the brand team to conduct content experiments to grow Youtube channel by 12X in 10 months.

May 2020 – Nov 2025 · 5 yrs 6 mos · Delhi, India · On-site

• At ARTH, we are recycling cow dung & impacting lives. As per AWBI, India is home to more than 234 Million cows that produce more than 2.34 Billion Kg of cow-dung daily and India has no proper management to manage these cow dung. We at ARTH, have developed an innovative solution for recycling cow dung to manufacture daily needs Prayer essentials, Cremation Logs & much more.
• To promote cow dung based products we have launched India's first Cow Dung Based Museum inside one of the largest Gaushala in India.

Feb 2019 – Aug 2019 · 6 mos · New Delhi Area, India

• Managed entire CRM activities for the travel/vacations segment of OYO, OYO Total Holidays.
• Created customer journey from previous user data, created various customer segments and campaigns for new and recurring customers. Designed 40+ campaigns using SMS, emails & push notification that run daily to bring 1000+ daily inbound leads and generated a monthly revenue of ~1.5 Cr (Increased from 40L in Feb month to 1.5Cr in April and the months that followed)
• Increased the email open rates & CTR from ~2% to ~7%. Created an email feedback campaign for lost leads with over 20% open and click through rates.
• Created various graphs to plot user activities as an equation. Designed marketing activities & budgets accordingly to reduce SMS cost by half, while bringing the same number of leads.
• Managed marketing endeavours, performed market research, tested and modified efforts to define clear re-marketing channels that are profitable. Worked on client retention strategies to skyrocket GMV for holiday packages business (OYO Total Holidays).

Aug 2018 – Jan 2019 · 5 mos · Gurgaon, India

• Analysed client's customer data to figure out customer behavior and forecast trends. Managed, tracked and built reports on industry insights using analytical tools like SAS & Excel(VBA). Worked on demand and behavioral forecasting using python/r.
• Discussed KPIs to analyse with client and identified KPAs.

Dec 2017 – Apr 2018 · 4 mos · New Delhi Area, India

• Edzo is a software solution company for handling all admin tasks for gym and their users. From handling attendance user attendances, sending fee reminders to sharing diet/workout plans, Edzo takes care of it all.
• Designed & created a simple business landing page & a health/fitness blogging website for the company.
• Hired and managed a team of 2 Android developers, 2 web developers and 1 UI/UX designer to build a complete user and merchant application on android and an additional web based system for desktop users in 4 months.
• Hired and managed sales & operations team of 7 people to on-board ~3k app users from 18+ gyms in Delhi, Bihar and Uttarakhand.
• Hired and managed multiple iOS development interns to build user application on iOS platform. Failed due to budget constraints.
• Collaborated with fitness experts to organize 100 days fitness challenge. Successfully enrolled 30+ members with 2 success stories.
• Collaborated with local healthy food suppliers in Dwarka region and enrolled 25+ subscriptions from 1 gym for daily healthy food supply directly to their gyms post workout.
• Collaborated with various fitness sports organizers as marketing & content generation activity to organize Strongman games in Decathlon, Crossfit games in Chattrasal Stadium and Rao Classic Deadlift competition in Gurugram & Arm wrestling competition in Delhi Haat (where we launched a sub brand under the name “Rashtriya Khel Manch” as a listing/ranking platform for various national/local sports.
• Collaborated with various fitness athletes to create motivation content for social media marketing.
• Bootstrapped and spent over ₹3.5L in one year in product development, operations and marketing.

Nov 2017 – Jul 2019 · 1 yr 8 mos · Delhi, India

• Managing teams and implementing strategies to work for growth and branding of Zalonin, a modern day grooming platform.
• Zalonin is a booking platform for salon and stylist services that focuses on premium service experience.
• User Application: Hired & managed a team of 2 developers (Android & iOS) and a UI/UX designer to create a complete salon/stylist service booking application in 4 months.
• Merchant Application: Hired & managed a web developer and a UI/UX designer to develop a web application for salon/stylists to handle bookings & its users in 2 months.
• Project VSPJ: Hired & managed a team consisting of 1 developer, 1 designer and 2 operations representatives to create an affiliate platform that can track the number of times a particular coupon code of the respective partner is being used. This partner can be described as a local vendor (partner) that gives out our gift coupons, containing a unique coupon code, to his own customers.
• In a team of 4, created a prediction system that can tell the next haircut date of an individual as per his previous booking patters with an accuracy of up to 85%. Used this system in our marketing campaigns.
• On-boarded 50+ vendors on Project VSPJ to act as an affiliate sales channel for the company.
• Hired, co-managed & worked in sales & operations teams to establish pan Delhi network in 25+ salons.
• Planned & created a business pitch, presented at various levels & raised a government seed fund of ₹7.5 Lacs.
• Led various teams to build product, establish brand, carry operations and brought revenue of ~₹3.5L through ~1k bookings by spending ₹2L.

May 2017 – Aug 2017 · 3 mos · Gurgaon, India

• Researched Business, Financial & Energy sectors of China & Australia to make financial trading decisions.

Jul 2016 – Sep 2016 · 2 mos

• Mastered GOOGLE Adwords and pitched the same to clients in food/beverage industry.
• Received Google Adwords certifications.
• Successfully organised courses in multiple colleges.