Aug 2023 – Present · 2 yrs 7 mos

• I currently lead an agile, in-house creative agency where cultivating original marketing campaigns is at the heart of what we do. I work closely with my team of talented marketers and designers to ideate, shape, and launch campaigns that create lasting brand value.
• Our approach is hands-on and experimental—we act as the R&D lab for marketing, empowered to test unconventional ideas and turn them into impactful initiatives. Working with a compact, driven crew lets us stay nimble, embrace creativity, and consistently deliver work that helps our brand stand out.

Jun 2016 – Aug 2023 · 7 yrs 2 mos

• In this role, I spearheaded the product vision to advance our business objectives for two new product launches. I shaped and evolved product strategy, led go-to-market planning, and implemented growth initiatives that fueled early user adoption. Collaborating closely with engineering and design partners, I drove the discovery and delivery for new product experiences.
• My team and I crafted compelling brand narratives and launched early-access and customer advocacy programs—all designed to build engagement and drive momentum for new products in an emerging market.

Jun 2014 – Jun 2016 · 2 yrs

• I led brand marketing for Zoho.com, driving all brand-led campaigns—both organic and paid—across online and offline channels. I also worked on Zoho Social, a social media marketing product that’s part of the Zoho suite. This involved collaborating with the engineering and design teams to shape the core features for the product, sketching out and implementing user onboarding workflows aimed at increasing usage and adoption for core product features. I also conceptualized and built a first-of-it’s-kind software review and referral program that led to over 2000 reviews and testimonials across review sites in just a few months.

Oct 2010 – Jun 2014 · 3 yrs 8 mos

• During this period, I led social media efforts for Zoho.com and our suite of products. I was primarily responsible for brand outreach and voice on social media. This involved setting up and growing the social media channels, driving community-building and engagement across social networks and building a social customer support function from the ground up

Apr 2008 – Oct 2010 · 2 yrs 6 mos

• My first marketing role at Zoho was for ToonDoo.com, a comic-strip-creation platform for people of all ages and abilities. I learned the basics of product and marketing including market research, content creation, social media monitoring and customer support. I also drafted the user documentation, managed forums and communities, and worked closely with the engineering and design teams to ship new features.