Poulomi Banerjee

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 4 mos experience

Key Highlights

8+ years of experience in marketing and business.
Expertise in SaaS, e-commerce, and tech industries.
Proven track record in driving brand growth and customer engagement.

Stackforce AI infers this person is a seasoned marketing leader in SaaS and e-commerce sectors.

Contact

Skills

Core Skills

Brand MarketingContent StrategyGrowth MarketingCustomer RetentionProject Management

Other Skills

Content MarketingCustomer MarketingMarket AnalysisMarket ResearchMarketing AnalyticsStrategic CommunicationsWeb Content Writing

About

With 8+ years of experience spanning across business and marketing teams, I excel at developing and executing high-impact strategies that drive brand growth, customer acquisition, engagement and retention. My expertise spans across SaaS, e-commerce, and tech, with a proven track record of delivering measurable results in various marketing verticals including content strategy, brand marketing, growth initiatives and integrated campaigns. I’m a balanced marketer with comfort in using data and analytics to drive performance while having a creative flair that allows me to ideate and conceptualise out-of-the-box creative campaigns. As a leader, I focus on fostering collaboration and believe in transparent and empathetic leadership.

Experience

Uniqode

Asst.Director Marketing

Mar 2025 – Present · 1 yr · Hybrid

Content & Social Strategy – Drive holistic content and social media to fuel engagement and growth.
Brand Building – Lead initiatives to strengthen Uniqode’s market presence and narrative.
Research & Insights – Deliver proprietary reports and market intelligence.
Founder Branding – Elevate leadership visibility and thought authority.
AI Workflows – Build AI-led systems to scale efficiency and marketing impact.

Project ManagementContent MarketingMarket ResearchMarketing AnalyticsBrand MarketingContent Strategy

Webengage

2 roles

Associate Director Brand & Organic Marketing

May 2024 – Mar 2025 · 10 mos · Bengaluru, Karnataka, India

Associate Director - Marketing (Organic, SEO and Content)

Feb 2023 – May 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India

Lead school

Senior Manager Growth Marketing

Feb 2022 – Feb 2023 · 1 yr · Bengaluru, Karnataka, India

Part of the core marketing team. Working towards building a robust growth strategy for the B2B2C business of LEAD with a vision to make affordable education accessible to all.

Customer MarketingWeb Content WritingContent MarketingMarket AnalysisContent StrategyStrategic Communications+1

Trell

2 roles

Senior Program Manager

Promoted

Mar 2021 – Feb 2022 · 11 mos · Bengaluru, Karnataka, India

Leading the planning team.
Mainly involved in building strategies to improve retention , watch time and user experience of consumers. All aimed at building sharp daily use cases to build India’s next most customer-centric social commerce App.

Customer MarketingContent MarketingMarket AnalysisContent StrategyStrategic CommunicationsCustomer Retention+2

Manager - Content Strategy

Jan 2021 – Mar 2021 · 2 mos · Bengaluru, Karnataka, India

Developing the english content strategy to build the largest social commerce platform in India. Focussing on user acquisition, retention, session times, push notifications and overall growth of active user base.

Content MarketingContent Strategy