Aastha Sharma

VP of Marketing

Gurgaon, Haryana, India10 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of diverse marketing experience.
Proven track record in brand management and digital marketing.
Expert in leading global marketing strategies.

Stackforce AI infers this person is a Marketing Leader with expertise in FMCG and Digital Marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementDigital MarketingMarketing Campaigns

Other Skills

Business StrategyContent StrategySearch Engine Marketing (SEM)Brand GrowthEmail MarketingSocial Media MarketingAdvertisingPresalesAnalytical SkillsProject ManagementResearchProcess ImprovementNew Business DevelopmentMicrosoft OfficeMicrosoft Excel

About

I am a highly accomplished professional with over 10+ years of diverse work experience, honing my skills and discovering my true passion along the way. Known for my exceptional drive and dedication, I consistently strive for outstanding results and embrace new challenges with a quick-learning mindset. Throughout my professional journey, I have successfully assumed various roles, each time excelling in building and leading exceptional teams. With a relentless commitment to delivering quality work, I consistently surpass expectations and contribute to the success of the organizations I serve.

Experience

Silverpush

3 roles

Head of Marketing

Promoted

Apr 2024 – Present · 1 yr 11 mos

Expanded my role as Marketing Lead at Silverpush, taking a more strategic approach building a global ad-tech brand. In this role, I lead multiple sub-functions crucial for driving growth- Pre-Sales | Events | PR | Content | Product Marketing

Brand ManagementBusiness StrategyMarketing Strategy

AGM Global Pre-Sales

Jun 2023 – Present · 2 yrs 9 mos

Senior Manager (Global Pre-Sales & Marketing)

Feb 2021 – Present · 5 yrs 1 mo

Leading Global Pre Sales Work for the US, UK, Europe & APAC markets.
Developing solutions and organising, planning, creating and delivering compelling proof of concept demonstrations
Working closely with sales teams on RFPs
Accelerating a global ad tech brand with robust Branding & Marketing strategies.
Leading strong brand communication that raises awareness and resonates globally.
Managing brand content and SEO across mediums.
Responsible for media planning and managing execution for SEM campaigns.
Building strong social media go-to strategies,

Content StrategySearch Engine Marketing (SEM)Marketing StrategyDigital Marketing

Innerchef

Brand Manager

Oct 2017 – Feb 2021 · 3 yrs 4 mos · Gurugram, Haryana, India

Successfully managed health food brands- Healthie, KetoGarden, Healthie FMCG and Green Days.
Translated brand elements into go-to-market strategies.
Devise innovative growth strategies.
Managed digital marketing, Brand Growth and FMCG operations with a team of fresh graduates and experienced professionals.
Analysed brand positioning and consumer insights.
Monitored product distribution.
Launched subscription-based model for two major brands Healthie & Keto garden
Launched FMCG product line under Healthie & worked with various vendors and manufacturers
Digital Marketing:
Launched various online campaigns like lead generation, customer acquisition, retention marketing, and conversion rate optimisation.
Managed health food digital advertising accounts (budget 02 - 15lakh) including the planning, launching, and optimisation across paid search, social and display channels
SEM and PPC advertising on Google and Facebook.
Analyzing the success of marketing campaigns and creating reports and assessing ROIs and KPIs.
Managed email campaigns, SMS campaigns, and in-app push notifications through online tools.

Cafe

Manager & Alliance

Feb 2017 – Oct 2017 · 8 mos

I was responsible for creating the end to end strategy for a small scale business.
I created budgets and launch plans for the food business.
I was responsible for menu curation, pricing and unit economics of the business.
I was responsible for Branding and Marketing.

Kpmg

Analyst

Dec 2014 – Mar 2016 · 1 yr 3 mos · Gurugram, Haryana, India

Worked on internal audits for European Market.
Worked on Pension and SPV Audits for the Hospitality industry.
Identified audit differences and escalated them to the responsible stakeholders.
Demonstrated knowledge of prevailing accounting standards as well as accounting disclosure requirements of the jurisdiction.
Conducted basic audit training for the new joiners.

Sjvn limited

CS Intern

Sep 2012 – Dec 2013 · 1 yr 3 mos · Shimla, Himachal Pradesh, India

I was responsible for assisting the Company Secretary in preparing agendas and papers for Board Meetings, Committees, and Annual General Meetings (AGMs) and following up on action points.
Maintained statutory books, including Registers of Members, Directors, and Secretaries.
Managed contractual agreements with suppliers and customers.
Assisted in filing MCA forms for Company Incorporation, and Company Return.
Assisted in documentation and filing of appointment and resignation of Directors.