Oct 2021 – Aug 2022 · 10 mos

• Website management - Google Analytics, Google Optimise, Wordpress CMS, Hotjar, SEMrush, Google Search Console
• Website Optimisation/CRO - increased demo page conversion rate from 3% to 12% over 5 months
• SEO - increased average website ranking by 29%, 62% increase in number of keywords, doubled organic traffic
• Content - campaign and SEO blogs, core website content, brochures, external publishing (for example Health Service Journal)
• Google Ads - improved conversion rates 50% and decreased cost per clicks 20%
• Social media - improved engagement rates and grown followers
• Email (Mailchimp) - improved design and branding of emails
• Lead acquisition (SQLs) - through digital channels as well as ranking quality to guide budget focus
• Lead acquisition (MQLs) - using top SEO content to direct to gated content and gain contact details

Mar 2021 – Oct 2021 · 7 mos

Aug 2020 – Mar 2021 · 7 mos

Sep 2019 – Feb 2020 · 5 mos · Wetherby

• Responsible for management and production of digital content across two stand-alone websites, as
• well as optimisation using Google Analytics and Hotjar. I create website content for SEO purposes
• and landing pages for PPC and other advertising. Through introducing website reports, I’ve
• identified pages which need their bounce rate reduced, and worked towards fixing this.
• I lead on the strategy, content and design of email marketing. Through A/B testing, I re-designed
• the monthly newsletter email to be on-brand and increase click-through rate. The result was over
• 30% more subscribers landing on our website through the email. I’m now growing new marketing
• email subscribers using Facebook ads, a Mailchimp landing page (with over 40% conversion rate), a
• website pop-up, and a gift voucher competition incentive.
• Through discovering that our Reviews.co.uk profile page had not brought in any leads but our free
• Trustpilot page had acquired 85, I put together a case to onboard Trustpilot as our main review
• platform which was successful. Trustpilot is now being implemented across digital marketing.

Apr 2018 – Sep 2019 · 1 yr 5 mos · Leeds, United Kingdom

• At ENGIE I enjoy expanding my skills in Social Media, website content, photoshop, and more.
• I doubled ENGIE Home’s Facebook and Twitter followers in 2018 through managing the PR agency and creating my own social plans. Now this has reached such a good level, ENGIE has focussed some of my attention on creating sales collateral for both B2C and B2B sides of the business.
• On the ENGIE Home website (home.engie.co.uk) I create guides and blogs, and improve the writing and design using Umbraco CMS. This has allowed me to gain basic skills in Adobe Photoshop and HTML. On top of this, I create landing pages for both internal and external offers, and play a major part in releasing and maintaining White Label websites.
• During my time at ENGIE so far, I have introduced monthly website reports using Google Analytics and Hotjar, set up Google Business profiles, organised a YouTube video which has gained over half a million views, and helped start up Trustpilot.

Aug 2016 – Mar 2018 · 1 yr 7 mos · Newport, United Kingdom

• At Camera Centre UK I developed a broad set of skills being the only Marketing team member: Social Media, website content management, and digital advertising such as PPC.
• Camera Centre UK went live with a new website where I oversaw the design and functionality of the build, then managed the website content using Magento. I also solely managed digital advertising and where to assign budgets on Google Adwords and Google Shopping.
• I was responsible for their Social Media content through Facebook, Twitter and Instagram; doubling the number of Facebook followers whilst also increasing Twitter followers over 300%. I created and maintained the company’s Instagram page and established a community of people using the hashtag #CameraCentreUK for their photos to be featured.
• At Camera Centre UK I introduced Google Analytics, Zendesk live chat, and Trustpilot where they now have a 5-star Google Seller Rating.

Mar 2015 – Jul 2016 · 1 yr 4 mos · Llantrisant

• I was responsible for Markes International's social media (Twitter, LinkedIn and Pinterest). Here I used tools to post industry relevant news and track analytics.
• Markes attended many worldwide scientific events which I managed by coordinating attendees and shipping equipment to be displayed on the booths.
• Other tasks I was responsible for were creating the internal newsletter, analysing webchat transcripts, keeping stock of sales collateral, and general office duties.

Jun 2014 – Mar 2015 · 9 mos · Greater Sheffield Area

• Creating and sending marketing campaigns
• Analysing results from marketing campaigns
• Creating, maintaining and refining databases
• Recruiting remote workers
• Managing remote workers and third parties
• Organising deliveries of equipment
• Creating collection and delivery notes
• Creating invoices
• Assisting the Project Manager and CEO
• Organising paper and electronic documents

Jan 2012 – Jan 2012 · 0 mo · City Of Peterborough, England, United Kingdom