Apr 2020 – Sep 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

Nov 2018 – Apr 2020 · 1 yr 5 mos

Mar 2018 – Nov 2018 · 8 mos

• Pre-sales function:
• Created sales decks that could help the account executives to sell and customer success managers to upsell our solutions
• Got the opportunity to work with a foreign market within 1 month of joining the team. Collaborated with the Customer Success Managers in Germany to help service their clients better
• Worked on monthly reports which showcased the performance of the brands on the platform
• Provided media recommendations based on what was keeping their target audience engaged

Feb 2017 – Mar 2018 · 1 yr 1 mo

• Role: Senior Analyst (Social Media Listening and Analytics)
• Digital Media Measurement, Social Insights, Listening and Monitoring using Webenza's proprietary tool "IncPot" and recently shifted to Meltwater
• Event/Campaign Analysis Report to understand the real-ROI
• Working closely with the Business Development (BD) team to create pitch reports for prospective clients through a brief sentiment and competitor analysis, perception mapping and industry research
• Preparation and presentation of proposals offering development initiatives, development of go-to-market strategies in coordination with sales and marketing teams
• Tracking and creating weekly, monthly and quarterly owned and earned media reports for clients such as Sterling Holidays, DTDC, Paytm Mall, Ezetap and Schneider Electric to support the client servicing managers. Some of the KPIs include:
• Share of Voice,Sentiment Analysis,Perception Analysis,Themes of Conversation,Unmet needs,Competitor benchmarking etc.
• Identifying trends in the market/industry and use the best practices to help clients tweak their marketing strategy based on what resonates well with the audience
• Complete knowledge of analytical tools such as Radian6, Simplify360, Meltwater and Pulsar
• Basic knowledge of Mixpanel (a mobile analytical tool), Crimson Hexagon and Google analytics
• Influencer identification and profiling
• Training team members to ensure superior quality analysis and the best possible usage of the tool
• Working closely with the UX/UI team to build a website for our inhouse analytical tool “IncPot”
• Role: Senior Analyst (Social Media Marketing)
• Brainstorming with the team to create marketing content and campaigns for clients by deriving insights from listening and monitoring exercise and tying it back to their marketing strategy
• Creation of content calendars for clients’ digital properties
• Communicating with the content and graphic teams to ensure timely execution of the marketing strategy

Apr 2015 – Feb 2017 · 1 yr 10 mos

• Monitoring and analyzing social media buzz for brands, scientific conferences and specific therapy areas
• Tracking and identification of influencers (KOLs and KSAs) across the social web and social profiling them in various categories
• Providing insights & recommendation around emerging trends & opportunities to clients in the form of reports and PPT’s
• Sentiment analysis, tracking brand SWOT, switchover trends and reasons, competitive intelligence, identifying adoption drivers, unmet needs and assessing perceptions around patient journeys and support programs
• Monitoring competitor activity and voice of KOLs through analysis of online buzz around scientific conferences
• Complete knowledge of Analytical tools like Radian6
• Providing actionable recommendations and insights to drug brands to understand brand perceptions, patients’ unmet needs, brand sentiment, switching trends and brand messaging of competitors

Apr 2014 – Mar 2015 · 11 mos

• Visualizing and Planning Social Media/Digital Marketing Strategies for Brands like Success Resources, Sarathi International, Hebron Properties & more
• Work in a team or individually to plan & execute client projects
• Brainstorming with the team on creative avenues for project execution
• Handling Facebook & Twitter account for one major client. Also taking care of the in-house social pages of the company.
• Reaching out to prospective participants through Emails and Calls for our Social Media Workshop.
• Quality check for the posts & content for all the clients.

May 2012 – Jun 2012 · 1 mo

• Worked on a two projects during the internship period:
• PTM Levy which was a documentation of the error in tax charges by the firm.
• Uniform Account Model is a live project which included forming one account for online and traditional traders.