Jan 2023 – Oct 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

• Led a team of 60 marketing experts & account owners to grow 500+ D2C brands.
• Ran a highly data-insight driven marketing team to scale profitable D2C brands.

Sep 2021 – Oct 2022 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Simply put, I make sure that our users learn on our platform. Thinking about different pedagogical approaches and creating delightful learning experience for our users. Doing this in the creative arts domain is an amazing challenge to solve.
• My work involves:
• Identifying a user/business problem
• Breaking it down, designing solutions
• Do everything to test the solutions
• Handover product and Ops team to adopt the working solutions at scale.
• Till now:
• I have created a dozen hybrid courses (Recorded+ Live) in music. Right from curriculum design, teaching pedagogy to shoot production to course operations.
• Designed & executed a daily practice program catering to the unique customers that are learning online music for the first time. This 2X'd the app usage of active users and brought tangible learning outcomes for users in music.

Apr 2021 – Aug 2021 · 4 mos

• Building and running community-driven courses with top 1% industry experts.
• Built a MVP platform and 3 courses with experts.
• Short stint but proud on what we could achieve in 4 months and it paved the way for my future career in Ed-Tech

Feb 2018 – Jan 2021 · 2 yrs 11 mos · Mumbai Area, India

• Created India's first IoT and ML powered modular indoor vertical farm for the HoReCa industry.
• Raised total funding of $120,000 from govt. agencies and investors and built a tech team from 2 members to 10 members.
• Managed multiple aspects of U-Farm from horticulture, operations, engineering, marketing, fundraising, sales to recruiting with a talented and lean team.
• On-boarded and serviced clients like Renaissance hotels, Marriott and Sahara Group. [planned countrywide expansion with 100 Marriott properties pre-COVID lockdown].
• Implemented customer discovery process to identify the problem- solution fit and product-market fit.

Feb 2017 – Jan 2018 · 11 mos · Mumbai, Maharashtra, India

• Ran the marketing, sales and Business development of family business in power looms.
• Got an online presence for the business and drove sales in smaller cities of India.
• Improved cash flow by optimizing operations

Aug 2016 – Jan 2017 · 5 mos · Puducherry Area, India

• amrutDhara provides clean drinking water in urban areas without the menace of plastic bottles associated with it. I was responsible for executing pilot in the city of Pondicherry, marketing, raising funds and handling operations. We installed water ATM's across the city to provide clean drinking water as an alternate to plastic bottled drinking water.
• My work
• Handled strategy and operations for distributed drinking water kiosks to enable affordable water and eliminate plastic bottles.
• Designed and executed sustainable marketing campaign in multiple languages.

Jul 2015 – Jul 2016 · 1 yr

• I have worked on multiple projects in this lab related to smart spaces, smart buildings and cyber physical systems. We designed and deployed Smart Classroom Complex in Kresit building of IIT Bombay. The smartclass room is designed to minimize the energy usage of classroom while maintaing the user comfort. The backbone of the project is the accurate occupancy detection using fusion of sensors. I worked on both, the algorithmic as well as the hardware deployment part of the project. This classroom testbed is being used for various projects other projects I am working on like sensor dependency study and VRF HVAC study. Using insights from the smart HVAC study we have developed a Energy efficient room scheduler and proposed it as an optimization problem for it to be used anywhere. This work is under the guidance of Prof. Krithi Ramamritham, CSE, IIT Bombay

Jun 2014 – Jan 2015 · 7 mos · Singapore

• Design and Implementation of Density oriented clustering algorithm using RSSI values from mobile devices. Also, implementing feedback mechanism using statistical methods to remove falsely clustered occupants and used Weighted-KNN to find predicted location of cluster head. The project involves both theoretical and engineering work. I successfully implemented active sensing of all channels in 2.4G to get RSSI information of mobile devices in real time. The complete sensing and algorithm implementation is in C and using Linux kernel based OpenWRT platform in TP-Link routers. Under guidance of Prof. Lihua Xie, EEE, Nanyang Technological University

Jun 2013 – Jul 2013 · 1 mo · Jalgaon Area, India

• Learned the practical application of Instrumentation in a large scale industry.
• Skills learnt:
• Application of instrumentation technology in the cement plant.
• Working on SCADA to control the plant machineries
• Programming Siemens LOGO! PLC
• Project:
• Automation of temperature and humidity control in the cement testing lab
• Interfaced an industrial Humidity controller with water pump and bulb to control humidity and temperature respectively.

Apr 2013 – Mar 2014 · 11 mos · Goa,India

• The Department of Publicity and Public Relations (DePP) handles the brand marketing of all three Campus festivals i.e. QUARK the technical festival, WAVES the cultural festival and SPREE the sports festival of BITS - Pilani, K.K. Birla Goa Campus. To Ensure a great participation in these fests and promote it to Students all over the country is the main function of the Department.
• The mission statement of the Department is to provide products and solutions beyond excellence in a professional environment. Work done in this department reaches Corporate Houses, Celebrities, our peers in other reputed institutes across India. The art work and design elements have been appreciated by the media and other authorities like MTV, Kala Academy Goa and other individuals. The outlook provided by our Department helps improve the image of the festivals amongst various MNC's and other organizations.