Jul 2024 – Dec 2024 · 5 mos · On-site

Feb 2024 – Jul 2024 · 5 mos · London Area, United Kingdom

Dec 2021 – Jul 2022 · 7 mos · Gurugram, Haryana, India · Hybrid

• Worked in the Risk Management and Independence department to facilitate international relationship conflict checks IRCCs) across 137-member firms in collaboration with Grant Thornton International Limited.
• Background research to ensure that there is no conflict of interest for mergers and acquisitions assignments across GrantThornton network. Coordinated research tasks across the team.
• Completed audits on corporate family tree research to comply with company policies utilising various business data bases such as SEC filings, GRS (Global Relationships System) and additional information resources including Bureau van Dijk Hyper Ownership Viewer/ Orbis.

May 2021 – Jul 2021 · 2 mos · Delhi, India · Remote

• Updating the Foxy App lists using CMS software based on the trends in the beauty industry such as popular ingredients, brands as well as the app data which gave insights about bestsellers and most clicked products
• Research and compilation of the Honest Review Stories project that drove high app engagement rates
• Research for Foxy’s own beauty brand launch, focusing on product differentiation, target price and target sector
• Creating occasion specific content for the Foxy app such as Pride Month, Independence Day including graphics made on
• Canva

Aug 2020 – Jun 2021 · 10 mos

Jun 2019 – Aug 2019 · 2 mos · New Delhi, Delhi, India

• Led and managed the blogger project, which included identifying the right bloggers based on the client budget and needs, negotiating the deliverables and delegating the requirements
• Biba: Conducted first hand customer research about the trends in the market for Indian and ethnic wear across the country including site visits to the mall to trace customer behaviour, competitor analysis and collecting feedback from the customer
• Performed market research, collected information, and then analysed the data to ultimately give feedback to the client
• Based on the data gathered by the team through research across the 4 metropolitan cities, created research presentations and collated inferences.
• WTI (The Wildlife Trust of India): Performed market research on the present discourse about climate change and wildlife protection in India, and the perception of WTI amongst the Indian youth through surveys
• Pure: Market research for a new beverage – healthy, non-fizzy, and lactose-free. The process included documenting the current products in the Indian market, analysing their respective price points, target consumer, and USP.

May 2017 – Jun 2017 · 1 mo · New Delhi, Delhi, India

• Strategized and executed social media marketing through calendar planning, content development and customer engagement; increased the following on Instagram by 60%
• Designed the packaging of Autumn collection to enhance product differentiation, gaining customer attraction.
• Conducted market research at exhibitions through direct customer interaction; revealing willingness to pay, key product benefits and collecting feedback.
• Fostered customer relationships and learnt the importance of first impressions.

May 2016 – Jun 2016 · 1 mo · New Delhi, Delhi, India

• Worked in the education department, organized fun games and activities for the children.
• Undertook resource planning and distribution; organized a fundraiser.
• Learnt how to deal in a crisis situation without getting hassled by avoiding miscommunication.