Anand Rao

CEO

Chicago, Illinois, United States25 yrs 3 mos experience

Highly Stable

Key Highlights

Expert in building modern marketing operating models.
Strong focus on AI in marketing and customer growth.
Proven track record in launching global brands.

Stackforce AI infers this person is a MarTech leader with expertise in customer growth and digital transformation.

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Skills

Core Skills

Customer ExperienceMarketingGo-to-market StrategyStakeholder Management

Other Skills

Customer Relationship Management (CRM)Customer RetentionE-CommerceDigital TransformationProduct ManagementBrand StrategyPerformance MarketingSales EnablementMartechContent MarketingFinancial ServicesAnalyticsStrategic PlanningBusiness StrategyBusiness Transformation

About

Marketing at CDW is rooted in building trust with our customers, sellers, and partners. The job is to help customers grow by making complex technology feel clear, useful, and worth choosing. This happens at the intersection of brand, demand, and customer growth - powered by AI, segmentation, and optimal marketing operating model. Along my journey, I’ve launched global and regional brands, built e‑commerce and performance marketing engines, and strengthened ROI discipline without flattening creativity. I care most about building marketing and digital teams that people want to be part of. Driven by high performance, real collaboration, and leaders who learn and adapt with their teams. I also serve as a board member and advisor to non-profits and startups. My current focus is AI in modern marketing, category expansion, and marketing operating models.

Experience

Compudopt

Member Board of Directors

Jan 2025 – Present · 1 yr 3 mos

Stakeholder ManagementCustomer Experience

Cdw

Senior Vice President, Chief Marketing Officer

Jan 2022 – Present · 4 yrs 3 mos · Chicago, Illinois, United States

Lead CDW’s Marketing and Digital organizations, connecting brand, demand, and customer growth with a customer-first approach that makes adoption of complex technology actionable.
Drive modernization of digital customer engagement, aligning marketing strategy with platform experience so customers can plan, purchase, and manage technology across the lifecycle.
Build trusted partnerships and go-to-market programs that translate innovation into practical outcomes for customers, while elevating teams and cross-functional collaboration.
Champion purpose-driven initiatives that strengthen CDW’s brand trust and community impact, connecting technology investment to human outcomes.

Customer Relationship Management (CRM)Stakeholder ManagementCustomer RetentionE-CommerceDigital TransformationProduct Management+8