Oct 2018 – Jan 2020 · 1 yr 3 mos

• Originated a new entrepreneurial division within Daily Mail’s commercial team, focused on revenue-generating executions in new markets outside standard banners, including affiliate marketing and content partnerships
• Developed strategy for and implementation of new monetization partnerships: including identifying and vetting strategically aligned vendors, developing revenue projections, obtaining buy-in from senior management, and contract negotiation
• Worked cross-functionally on partner on-boarding and execution, including creation of new processes
• Analyzed Viewability, Fraud, and Brand Safety through industry-leading third parties to ensure Daily Mail’s inventory surpasses benchmarks and remains competitive in direct and programmatic offerings
• Determined industry trends and created innovative products to ensure Daily Mail is a leading digital publisher, including the creation of API-fed dynamic rich media units, Snapchat native content, and custom video

Oct 2016 – Sep 2018 · 1 yr 11 mos

• Lead agency-wide preferred partnerships, including Omnicom Media Group and GroupM, two of the largest digital agency holding groups, resulting in 50% YOY growth in revenue

Oct 2015 – Oct 2016 · 1 yr

• Ran a 5-person multi-functional sales team covering client development, client service, project management, traffic management, and marketing
• Managed sales team pipeline to forecast direct sales revenue and developed go-to-market strategy to exceed team sales target by 20%

Jun 2015 – Sep 2015 · 3 mos

• Specialized in Entertainment clients, growing annual revenue from $50K to $2M+
• Broke new accounts for Daily Mail & Elite Daily that have translated into renewable business
• Cultivated relationships with both clients and agencies to evangelize the Daily Mail portfolio

Oct 2013 – May 2015 · 1 yr 7 mos

• DailyMail is the largest online newspaper in the world. We provide custom, high-impact solutions for clients ranging from NBC Universal, P&G, Macy's, Disney, and more.

Oct 2016 – Apr 2017 · 6 mos

• Spearheaded licensing of Elite Daily original videos with streaming services and digital content providers
• Executive team member who led revenue-generating partnership strategy, including affiliate revenue and B2B coalitions
• Enhanced revenue pipeline in advance of sale of Elite Daily to Bustle in April 2017

Oct 2015 – Oct 2016 · 1 yr

• Oversees a brand partnership team working with Omnicom (OMD, PHD), GroupM (Maxus, MEC), Assembly, Media Storm, Fallon, BPN, Essence, Razorfish, and AMP.

Mar 2012 – Sep 2013 · 1 yr 6 mos

• Oversaw and project managed the largest client for Demand Media, including media implementation and
• custom content creation
• Exceeded quarterly sales goals

Feb 2011 – Mar 2012 · 1 yr 1 mo

• Coordinated pre-sales media planning in response to RFP's, finding creative and innovative custom opportunities for brands
• Managed the execution of purchased plans including pacing, optimizations, and troubleshooting creative issues
• Acted as client-facing liaison for Demand Media,
• Developed custom packages to take to market
• Solicited incremental upsells for high-performing campaigns
• Clients include: Diageo, Warner Brothers, CVS, IKEA, Macy's, AT&T, and Smuckers

Oct 2008 – Jan 2010 · 1 yr 3 mos