Jan 2025 – Apr 2025 · 3 mos

• As the sole designer for the Ad Monetisation team at Noon Minutes, I was responsible for creating a wide range of in-app and product assets including banners, carousels, icons, and illustrations apart from the GTM assets like hoardings, delivery bags etc. I also played a key role in building a streamlined design system to improve efficiency and consistency in everyday asset creation.

Aug 2024 – Jan 2025 · 5 mos

• Started at Zomato by designing rider swag, including delivery bags, t-shirts, and jackets. Later, I became a core design team member for District, a new venture by Zomato, where I contributed to shaping the brand identity and tone from the ground up. My work included developing comprehensive brand guidelines and designing launch assets such as the founder’s note, social media creatives, GTM materials (like theatre entrance arches and posters), and a collaborative article for Indigo’s 6E magazine.
• I also contributed intermittently to Zomaland, designing event assets including posters, wristbands, and interactive pop-up cards.

Jan 2024 – Feb 2024 · 1 mo

• Actively contributing to the successful execution of a 4-day event featuring diverse artists and galleries. Played a pivotal role in coordinating the 'Art Across' talk series, collaborating closely with stakeholders to ensure seamless execution.

Oct 2023 – Feb 2024 · 4 mos · Bengaluru, Karnataka, India

• I worked as the sole graphic designer on the team, collaborating closely with a senior product designer to create both online and offline marketing assets for the brand, focusing on delivering a cohesive and impactful visual identity.
• Some works attached.
• For online platforms, I developed social media marketing materials, including engaging posts, advertisements, and campaign graphics that resonated with the brand's audience and drove engagement.
• For offline marketing, I designed various collaterals such as brochures, banners, cards, booth designs etc. Each piece was carefully crafted to communicate the brand's message and values effectively, ensuring consistency across all touch points.

Jun 2023 – Sep 2023 · 3 mos · Delhi, India · Hybrid

• I contributed to developing packaging and campaign advertisements for a range of products under a prominent brand like Nestlé. My responsibilities included a variety of design tasks such as packaging design, advertisement creation, poster design, and some UI design tasks.
• Attached are just some of my works from there.
• Specifically, I designed packaging for Lactogrow and Lactogen, ensuring that the visuals were not only appealing but also communicated the product’s key benefits and brand message effectively. Additionally, I created advertisements for popular products like KitKat and Maggi Korean Noodles, crafting visually engaging ads that resonated with the target audience and boosted brand awareness.

Nov 2022 – Feb 2023 · 3 mos · Bengaluru, Karnataka, India

• I was a member of the marketing team. I was responsible for creating advertisements across various platforms. I designed engaging and impactful ads tailored for digital platforms, social media, and other marketing channels like Google, Facebook, Taboola etc.