Mehavarshni S

Product Marketing Manager

Bengaluru, Karnataka, India12 yrs 6 mos experience

Highly Stable

Key Highlights

Led successful product marketing strategies at IBM and Freshworks.
Drove significant media coverage through global PR campaigns.
Expert in building customer advocacy and marketing strategies.

Stackforce AI infers this person is a SaaS Product Marketing Expert with a strong focus on brand development and customer engagement.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyMarketing Communications

Other Skills

ArchitectureBrandingCommunicationContent StrategyCorporate BrandingCorporate IdentityCustomer MarketingEmail MarketingEvent ManagementFunnel & GTMGraphic DesignMessaging & launchesMicrosoft OfficePhotographyPositioning (Marketing)

Experience

Ibm

Product Marketing Manager

Jul 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India

Major Focus & North Star: Grow watsonx.governance adoption
Partner GTM: Partner with ecosystem marketing and sales to drive consideration and demand.
Messaging & launches: Craft partner messaging/positioning- own the partner marketing kit. Own new feature launches relevant to the watsonx.governance ICP
Social Content: Lead social content strategy for watsonx.governance across IBM, partner, and ecosystem channels- publish regularly with measurable CTAs.
Funnel & GTM: Collaborate with PMs Demand and PLG teams on funnel analysis to refine GTM and conversion motions.
Proof & Stories: Build client stories with the CSM teams and ecosystem partners

Product MarketingMessaging & launchesSocial ContentFunnel & GTMProof & StoriesMarketing Strategy

Career break

Travel

Jul 2023 – Oct 2023 · 3 mos

Freshworks

4 roles

Lead Product Marketer - Freshworks Developer platform

Jan 2023 – Jun 2024 · 1 yr 5 mos

Shaped Freshworks’ developer platform and marketplace story—built messaging, value pillars, and buyer personas through deep research and an 8-week cross-functional workshop.
Ran dev and user events: drew 4,000+ booth visitors at GIDS and drove 700+ registrations for the Bangalore Developer Summit (2022, 2023).
Co-led AWS partner marketing: helped secure ITSM Cloud Partner Competency and published 4 AWS–Freshworks joint case studies.
Built and owned the 2023–24 developer marketing strategy, mapping touchpoints across the full dev journey to scale adoption.

Product MarketingPositioning (Marketing)Content StrategyMarketing StrategyCorporate BrandingEmail Marketing+1

Lead Product Marketer - Neo platform channels

Promoted

Feb 2021 – Dec 2022 · 1 yr 10 mos

Partnership PRs: Drove two global pre-earnings PRs with Google & Meta (Instagram + WhatsApp integrations), featuring 5 customer spotlights. Each PR landed 20+ Tier 1 articles, reaching 27M–30M views and spiking homepage CTR to ~5.7% (vs. 1.9% industry average).
Product Evangelism: Owned messaging, launches, and sales enablement for B2B/B2C messaging channels—covering web, blogs, RFPs, analyst submissions (Forrester, Gartner), seasonal campaigns, sales training, and user conference content.
Branding: Scripted and launched the Neo brand video, aligning 20+ VP+ stakeholders across product and marketing.
Enablement: Partnered with CX-Platform PMMs on joint messaging for 2 sales plays + ABM campaign, strengthening CX sales motions.
Customer Marketing: Built the process for customer advocacy, led a team of 3, and published ~20 case studies in 15 months while training CSMs to drive platform storytelling.

Marketing CommunicationsEmail MarketingSocial Media Marketing

Corporate Marketing Specialist - Branding & Events

Promoted

Jan 2018 – Mar 2021 · 3 yrs 2 mos

Amplified the Freshworks brand across the globe:
Guerrilla marketing brand campaigns (Dreamforce gatecrash in 2018 and 2019)
Corporate marketing events
3 Global User conferences for Freshworks

Social Media Marketing

Visual Designer - Corporate Marketing

Aug 2015 – Dec 2017 · 2 yrs 4 mos

Lead and executed design, storyline creation, and direction for 10+ Freshworks campaigns and 150+ customer videos for the Freshworks Corporate brand team.

Storytellers by v

Founder and Photographer

Aug 2013 – Jan 2018 · 4 yrs 5 mos · Chennai Area, India

Brand development and project management - marketing and lead generation via social media, sales, and client management, execution and completion of 150+ photoshoots