S

Subhabrata Ghosh (SG)

CEO

Bengaluru, Karnataka, India45 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 40 years of experience in brand consulting.
  • Expertise in electric vehicle marketing and strategy.
  • Proven track record in building successful brands.
Stackforce AI infers this person is a Strategic Brand Consultant specializing in Electric Vehicles and Consumer Insights.

Contact

Skills

Core Skills

Strategic PlanningBranding & IdentityMarket PlanningProduct InnovationAdvertising Sales

Other Skills

Brand AwarenessBrand DevelopmentBusiness DevelopmentBusiness StrategyCRMCompetitive AnalysisConsultingConsumer ProductsCorporate BrandingCustomer InsightCustomer Relationship Management (CRM)Digital StrategyDirect MarketingE-commerceEntrepreneurship

About

"Some build brands. SG builds belief." Four decades of experience as a Strategic Brand Consultant, Consumer Insight Specialist and Growth Partner to Founders & CMOs. "When SG starts working on a problem one can start writing the obituary of the problem...He is an " ideas architect' who is infinitely excited by problems...Be it solving a marketing problem, creating a go to market strategy for a Tech Startup, building idea architecture for mobility solutions or helping build winning teams at large companies - he makes it all look easy". Ameen Haque. Story Coach. Founder @Storywallahs SG knows everything there is to know about automobiles - from carburetors to high-efficiency Electric Vehicles. Not only is he very good technically, having worked with EVs for 15 years, he has an excellent understanding of customer facing aspects that are essential for EV adoption. Dr. Amitabh Saran. CEO, Altigreen Propulsion Labs. If you are a mid size business looking for the right type of agency or professional to solve your branding challenges as you take your business to the next level, give SG and his team at Celsius 100 a call, and that will have been one of your best decisions! Balaji Sreenivasan. CEO Aurigo Software, Austin TX, USA. Talk to SG about how to build your brand and business in India. His insights will leave you inspired and motivated to deliver excellence.. Wellington Chu. Commercial Officer, American Institute, Taiwan. He also taught me a huge amount - showing me how to move from producing just ads to creating brand communication and having branding ideas. Pandrang Row. Partner, Vertebrand Consulting and Solutions Engage with me on Celsius100 platform: Sounding Board: we work with senior management to deliver growth solutions for business and brands. White Board: we roll up sleeves and work with operating managers to plan and execute. Black Board: we train the ground force for field implementation.

Experience

Altigreen propulsion labs

Director

Sep 2018Nov 2024 · 6 yrs 2 mos · Bengaluru Area, India

  • www.altigreen.in
  • Advisory on business strategy, product strategy, business scaling and marketing of electric vehicles.
Branding & IdentityCorporate BrandingBrand AwarenessMarket Planning

Lithium urban technologies

Director

Apr 2015Mar 2018 · 2 yrs 11 mos · Bengaluru, Karnataka, India

  • https://project-lithium.com
  • Guiding policy and strategy decisions to help build the largest Electric Vehicle fleet in the world outside China.
Market Planning

Mahindra reva electric vehicles pvt. ltd.

Business and Marketing Consultant

Oct 2007Mar 2015 · 7 yrs 5 mos · Bengaluru, Karnataka, India

  • E2O product styling and development, marketing research, strategy and communication development. International launch in Europe and Bermuda. Mahindra Halo product development, concept research, product clinic in the UK and Netherlands.
Strategic PlanningAdvertising SalesProduct InnovationBranding & IdentityBrand AwarenessMarket Planning

Celsius100 consulting

Chief Executive Officer

Jan 2005Present · 21 yrs 3 mos · Bengaluru, Karnataka, India

  • Driving innovation in consumer insight driven product development and branding
  • Purposing business and brands
  • Business and Marketing Strategy Consulting for Electric Vehicle, Passenger Cars, Consumer Durables, Garments, Agri-products, Beverages.
  • Training middle and senior level managers in brand story telling
Strategic PlanningAdvertising SalesProduct InnovationDirect MarketingBranding & IdentityCorporate Branding+5

Saatchi & saatchi

Director and Chief Operating Officer

Jun 1994Dec 2004 · 10 yrs 6 mos · India

  • Set up and built Saatchi & Saatchi in India, with V Shantakumar, as one of the top ten agencies in the country
  • Overseeing agency business in India, responsible for business growth and profitability
  • Directing agency inputs in building sustainable brand value on key businesses
  • Specialized in creating and managing brand value, purposing business and brands, innovating ideas to differentiate brands.
Strategic PlanningAdvertising SalesBranding & IdentityCorporate BrandingBrand AwarenessSales & Marketing+1

Ogilvy & mather

Executive Director

Apr 1992Jun 1994 · 2 yrs 2 mos

  • Head of Office in Bangalore, overseeing Unilever, IBM, Titan, United Breweries
Strategic PlanningAdvertising SalesDirect MarketingBranding & IdentityCorporate BrandingBrand Awareness+2

Rediffusion dy&r

General Manager, Delhi, Bangalore & Kolkata

Sep 1984Aug 1992 · 7 yrs 11 mos

Advertising SalesBranding & IdentityBrand AwarenessSales & Marketing

Lintas

Account Executive

Jan 1980Jan 1984 · 4 yrs

Advertising Sales

Education

University of Calcutta

M.Sc. (Human Physiology)

Jun 1974Jan 1980

Indian Institute of Social Welfare and Business Management

Master of Business Administration - MBA

Apr 1977Mar 1979

Qwen

B.Sc — Human Physiology

Jan 1971Jan 1974

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