Jun 2022 – Jan 2025 · 2 yrs 7 mos

• As the go-to partner for the Chief Marketing Officer, Digital Commerce, and Merchandising leadership, I provide technical leadership and advice to create strategic products that grow revenue and drive customer acquisition. My focus is on building strong product teams and using rich product content and data to deliver exceptional B2B digital experiences:
• Built and led product team, from strategy definition to implementation, that delivered a real-time rich product content enterprise publication experience as part of a digital merchandising initiative that yielded a 30% YoY case sales growth.
• Built and led a product team, to accelerate and automate end-to-end ownership of Digital Commerce marketing content that yielded a 10X increase in content output and mitigating the need to add 10 FTEs.
• Spearheaded an enterprise SalesForce Marketing cloud initiative that unlocked comprehensive customer experience journeys yielding a 40% annual lift and resulting in a $112M digital customer acquisition channel.
• Led a zero to one product strategy that resulted in a $126M incremental sales lift for Merchandising leadership by centralizing analytically derived product insights to execute on more effective cross-sell and up-sell capabilities in the Digital Commerce and Sales CRM channels.
• Built and led a digital collaboration product that enabled a real-time, nationwide product assortment and rationalization to effect an $18M working capital re-allocation as well as a 10bps increase in customer service levels by eliminating the bottom sales quintile of products.

May 2016 – Jun 2022 · 6 yrs 1 mo

• As the IT partner to the Marketing team at US Foods, I played a critical role in implementing advanced digital systems, driving the company's transition to a digital content-first strategy. My expertise in Digital Asset Management (DAM) and Content Management Systems (CMS) enabled the Marketing team to create, manage, and deliver digital content that effectively communicated the US Foods brand value proposition to customers and prospects.
• Led the development and execution of a $20M digital customer acquisition channel through the implementation of a cutting-edge Content Management System (CMS). This initiative showcased the US Foods brand's value in the foodservice sector, driving growth and market penetration.
• Implemented a state-of-the-art Digital Asset Management (DAM) system that empowered the Marketing team to seamlessly manage and distribute assets across multiple platforms. This reduced IT bottlenecks, enhanced brand consistency, and enabled more agile marketing operations.
• Drove the integration of DAM and CMS platforms, providing the Marketing team with a unified, self-service capability for publishing content across customer-facing channels. This implementation streamlined workflows, eliminated IT dependencies, and allowed Marketing to rapidly adapt content to market demands.
• Spearheaded the creation of a digital lead generation ecosystem by collaborating with strategic technology partners. This platform helped restaurant operators address key operational challenges, including labor and staffing, by delivering tailored content and solutions.
• Provided leadership in the development and successful launch of a nationwide menu design product. By leveraging innovative digital tools, we streamlined operations and significantly enhanced the team's capabilities. This enabled the team to scale efficiently, serving 3x more customers without increasing headcount, while improving operational efficiency and elevating service delivery across the board.

Sep 2011 – May 2016 · 4 yrs 8 mos · Evanston, IL

• Enterprise Big Data Architect and CRM Solutions Integrations Specialist. Lead implementer and integrator of Amp, Aginity's flagship analytics warehouse platform.
• Define, build and implement a tactical roadmap for translating existing marketing and analytics goals from legacy systems to Amp, Aginity's flagship analytics warehouse platform.
• Drive the data architecture workstream for modeling core business analytics and business intelligence requirements.
• Manage end-to-end CRM solution and implementation workstreams, including data architecture and marketing execution platform system integration.

Sep 2007 – Sep 2011 · 4 yrs

• Lead architect and system integrator for IBM's enterprise campaign management software suite.
• Lead business analyst for gathering requirements and marketing campaign management specifications.
• Design and implement optimized marketing operations and business process

Sep 2004 – Sep 2007 · 3 yrs