Feb 2014 – Feb 2018 · 4 yrs · Pune/Pimpri-Chinchwad Area

Oct 2011 – Feb 2014 · 2 yrs 4 mos

• Was responsible for large scale user experience (UX) & digital customer experience (CX) driven projects, user experience management, business analysis, information architecture consulting, product experience development & management, developing & executing social, ecommerce, UX/CX & interactive strategies, digital marketing, digital learning and providing thought leadership to clients & delivery teams. Was actively involved in leading tracks of work in digital experiences, interfacing directly with clients, balancing business strategy, branding issues with user needs and technology and creating a point of view for end user facing solution. Responsibilities also included deep and constant interaction with clients, requirement gathering & elicitation, feature and functionality definition during requirements stage, leading the Information Architecture, Usability, Content Development and User Experience Design process, and coordinating with the Strategy and Technology components to see the project through.
• Led the digital strategy tracks with customers across the globe that has seen me perform business workshops, using service design thinking approach to define product & digital customer experience strategy, user research, competitive & heuristic analysis, CX/UX touch points identification, content strategy, learning need analysis & learning content strategy, digital marketing, study analytics, design wireframes, conduct usability testing, develop digital communication & CX/UX plans and providing thought leadership to clients & delivery teams.

Jul 2008 – Nov 2011 · 3 yrs 4 mos

• Few of the core areas in portal, RIA, user experience space I look into:
• Pre sales, response to RFP/RFI
• Requirement/business understanding of customers/defining approach & solution
• Capability building in RIA space
• Account management & solutions/approach for account growth

Oct 2006 – Jun 2008 · 1 yr 8 mos

• Responsible for developing User experience strategy for larger development projects/ programs, User interaction design Project Management, creating wire frames, conducting full lifecycle usability testing & Usability report writing. Role also includes conducting user studies through user interviews, contextual inquiry, focus group, usability reviews and other usability evaluation techniques. Also involved in supporting pre sales activities related to usability practice & promoting usability within the organization.

Dec 2007 – Jul 2008 · 7 mos

• Lead Information Architecture track, collaborate with client team to build new intranet, define content block, prepare content matrix and manage onsite & offshore Content Management team.

Jan 2003 – Jul 2006 · 3 yrs 6 mos

Feb 2000 – Jan 2003 · 2 yrs 11 mos

Aug 1997 – Jan 2000 · 2 yrs 5 mos · Greater Delhi Area

May 1997 – Jul 1997 · 2 mos