Arpit Gupta — CEO
Meesho [2022-2023] * Experimenting with a 0-1 initiative at Meesho, known as Live Commerce. * As CoS, initially responsible for defining the consumer side value proposition, managing user retention * Proposed discounting as key value prop for LC which helped boost activation and weekly order retention by 50%+ * Now Responsible for managing business topline driven by seller channel (i.e. self streaming by sellers) and scaling the business to 5%+ order contribution by early 2024. Bain & Co [2020-2022] At Bain, I helped one of the largest conglomerates in India ($100B + revenue across 30+ holding cos.) set up a new e-commerce platform (super-app) in India by integrating current e-commerce offerings while also building new verticals a. Drafted long term platform strategy (key verticals to play in, optimal app-construct, platform value prop, etc.) basis in-depth consumer research (20+ qualitative interviews, 2+ quantitative surveys) b. Designed end to end 'Test and Learn' strategy to build client capability to optimize in-app CTRs, marketing ROI, etc. on launch c. Built personalization charter - cataloguing customer data required to drive personalization, listing most impactful personalization use cases and identifying key micro-segments to target d. Studied hyperlocal delivery market in India to form a PoV on growth potential and assessing a potential acquisition target e. Now building GTM plan for ed-tech vertical- identifying white spaces in Indian ed-tech market and defining target segment and respective value proposition for client offering 2. Assisted a $20B Indian conglomerate set up a $70M+ venture capital fund in EPC space a. Studied emerging trends in EPC to identify innovation hotspots across 5+ verticals (water treatment, power transmission, etc.) b. Led startup scan in top innovation spots - directly interacting with founders and startup CEOs across the globe c. Detailed diligence of 10+ startups to assess solution strength and relevancy for client Liaised with client, target cos. and 3P agencies to enable deal execution with finalized startups
Stackforce AI infers this person is a Fintech and E-commerce strategist with strong management consulting expertise.
Location: South Delhi, Delhi, India
Experience: 5 yrs 6 mos
Skills
- Team Management
- Project Management
- Management Consulting
Career Highlights
- Boosted activation and retention by 50%+ at Meesho.
- Scaled B2B loan portfolio to $3M AUM in under 15 months.
- Led strategy for a new e-commerce super-app in India.
Work Experience
CarDekho Group
Head, Consumer Financing (Retail loanbook) (1 yr)
Head, Dealer Financing (B2B loanbook) (1 yr 4 mos)
Meesho
Business Lead (Seller channel), Live Commerce (8 mos)
Chief of Staff, Live Commerce (1 yr)
Bain & Company
Senior Associate Consultant (8 mos)
Associate Consultant (10 mos)
Strategy&
Junior Associate Consultant (1 mo)
Education
Master of Business Administration - MBA at Indian Institute of Management Ahmedabad
Bachelor of Arts - BA (Honours) at Hansraj College
