Oct 2022 – Dec 2024 · 2 yrs 2 mos · Hyderabad, Telangana, India · Hybrid

May 2022 – Oct 2022 · 5 mos · Manchester Area, United Kingdom

• Today the airlines and all the other small aviation companies are dependent on their OEMs for the spare parts for their maintaining their fleet of aircrafts. Aeroservices today helps them manually to get the best deals and deliver the crucial products as per the need. Today, this happens manually over emails, and other means of communications.
• Identified a huge scope on strategically improving the efficiency of the service provided by Aeroservices with digital transformation. The solution identified was ADP - Aviation Digital Platform. This is basically. marketplace concept for aviation industry.
• Crafted UX strategy delivered experience of an aviation market place over multiple interactive channels. for mobile experience and design for one of the leading aviation market place.
• This solution has been highly appreciated by the clients and their customers.

May 2022 – Jun 2022 · 1 mo · Chennai, Tamil Nadu, India

• Defined the primary experience strategy for assisted medical care & services for senior citizens living independently.

Jul 2020 – Jun 2022 · 1 yr 11 mos · Gurugram, Haryana, India

• Role & Responsibilities:
• Leading a product design team & collaborate with product owners, managers and development teams to craft an enriching experience & archive business goals.
• Participating in elevating the importance of UX within the firm’s tribe.
• Workshops on design thinking & user experience.
• Mentoring budding designers
• Being a thought partner.
• Key assignments:
• Strategising the experience of products related to financial analytics tools within the firm.
• Performing Design Research along with the stakeholders and end user.
• Designed tools and template for user research.
• Conduct Learning sessions for other team members to elevate the value and importance of UX within the teams.

Jan 2020 – Apr 2020 · 3 mos · Bengaluru, Karnataka, India

• Project overview:
• UX strategy for mobile experience and design for one of the leading counselling company in India. This is an engagement platform for individuals to interact and perform a virtual assessments via app and also to book appointments for the in-person counselling sessions.
• Activities involved
• Stakeholder & SME workshops
• Persona creation
• Quick Customer Journey & flow mapping
• Information Architecture & Prioritisation
• Ideation & Design exploration
• Wireframes
• Visual Design delivery (Prototype Delivery)
• This was highly appreciated by the clients and the key stakeholders.

May 2019 – Jul 2020 · 1 yr 2 mos · Bengaluru Area, India

• Products Worked on:
• Syncron’s award-winning, cloud-based products such as Price and Service Contract Pricing for some of the leading customers of these products.
• Syncron’s Integration services which is the backbone of all its products and plays a key role in seamless support and establishing network of all crucial communication and data transfers within Syncron’s product network.
• Key roles and responsibilities:
• Strategise, conceptualise, facilitate and manage user research driven experience design for Price.(Syncron’s one of the key products). Lead a team of 3 designers & worked towards successful delivery of the MVP which was appreciated by key stake holders and some of the customers.
• Identify and enable better collaboration between the Price UX team, the product owners & the development team.
• Facilitate and manage research driven experience design for the two products of Syncron, Price & Integration Services.
• Elevating the experience of the product by identifying key business drivers for existing and future product strategy.
• Have been part of hiring process for UX team.
• Evangelize UX within the different teams of the organisation, by leading by example and various workshops with key project stakeholders.
• Brainstormed and Strategised the User Research methodology and process with an aim to establish the same for the organisation.

Jul 2018 – Apr 2019 · 9 mos · Mumbai Area, India

• Envision solutions by partnering with the client to build cross platform strategies.
• Ideate, conceptualise & develop deep understanding of client’s business needs.
• Creating product strategies for platforms & experiences projects across various domains.
• Setting up a direction for UX designers to ensure that strategy gets translated into sound UX
• Understand stated requirements and provide suitable solutions.
• Conducting research to provide context and background for strategic design processes.
• Create a deep understanding of the target audience within the digital channel.
• Drive understanding of emerging digital platforms and ability to leverage for the client.
• For various leading brands and conglomerates in India & South East Asia.

Jul 2017 – Jun 2018 · 11 mos

• Managing & growing design team with the objjective of elevating experiences & business value for products related to energy service, consumer portals and smart home - IOT products.

Jun 2017 – Jul 2017 · 1 mo · Europe, Asia

• It is very important for designers to explore different cultures of the globe to widen our perspective. I believe in this. Hence, took this opportunity to backpack 21,000 KM, over 12 countries and 8 time zones with friends from diverse backgrounds, to travel back to India from the UK, overland, using only public transport.
• This experience has helped me understand more about people and focus on the small things around us that give us big ideas and new approaches to problem solving.

Apr 2015 – May 2017 · 2 yrs 1 mo

• Along with working on various projects in the UK & Europe geography, was also involved on pilot projects and pre-sales. Lead and mentored budding UX designers. Coordination between the customers and offshore teams.
• Mainly in the travel, transport, finance and FMCG analytics domain.

Apr 2013 – Mar 2015 · 1 yr 11 mos

• Started strategising the experiences and handling the project and client requirements for the customers in various domains mentioned below.
• Was moved to the UK office to lead one of the long term project in airline industry.

Jan 2012 – Mar 2013 · 1 yr 2 mos

• Crafting experiences for various domains like:
• Retail Experience
• Banking & Finance
• Travel, Airlines & Airports
• Big data & Analytics visualisation for FMCG companies.

Jan 2010 – Jan 2011 · 1 yr

• Self driven and started handling a project individually and consulting customers.
• Worked on self initiated problem statement within the banking domain.

Dec 2008 – Jan 2010 · 1 yr 1 mo

• Worked on various crucial financial applications like Insurance, Core banking Loan serving platform Anti money Laundering Systems etc. This involved designing experience in the mobile banking.

Oct 2008 – Oct 2008 · 0 mo · New Delhi Area, India

• Web design mainly for news paper websites, online news paper.

Aug 2008 – Nov 2008 · 3 mos · Udaipur Area, India

• Consulting and design execution of various Graphic, Product and Interface design assignments for some of the leading organisations and NGOs.

Jan 2008 – Jun 2008 · 5 mos

• As a part of final year project and internship experience, worked on conceptualization of a new ride sharing service for employees. This exercise involved the entire user experience design process starting from Design research to final prototyping & User testing. Was also involved in various other live projects like Usability evaluation and other design conceptualization for leading companies in telecom Industry.

Oct 2006 – Oct 2006 · 0 mo

• Bajaj Auto rickshaw packaging, Pune
• The project was to design an economical light weight export packaging for the bajaj auto rickshaw.

May 2006 – Jul 2006 · 2 mos · Udaipur, Rajasthan, India

• Internship Project:
• My project here was to design and develop an economical machine to fortify wheat flour. This involved doing research and designing, by staying amongst the villagers in the rural areas of Rajasthan. The project has been successfully implemented ever since