Aleksandra Petseva

CEO

Berlin, Berlin, Germany14 yrs 10 mos experience

Key Highlights

Visionary product leader with 13+ years of experience.
Expert in product management and digital strategy.
Proven track record in driving user engagement and revenue growth.

Stackforce AI infers this person is a Product Leader in the Real Estate and Transportation sectors, focusing on user engagement and strategic product development.

Contact

Skills

Core Skills

Product ManagementDigital StrategyBusiness StrategyProject Management

Other Skills

A/B testingAgile PlanningBusiness Process ImprovementCommercial Real EstateManagementMarket ResearchMarketingMobile ApplicationsOnline MarketingOnline-MarketingProduct DevelopmentProduct LaunchProduct OptimizationProduction ManagementPublic Relations

About

Visionary and data-driven Product Leader with 13+ years of experience driving success in Product Management, UX/UI, and SEO. Proven expertise in shaping and executing product strategies that align with company goals, delivering measurable impact, and fostering innovation. A dynamic leader passionate about empowering teams to achieve their best, making strategic decisions on investment allocation, and prioritizing resources across people, products, and capital to maximize value. With a relentless focus on users and outcomes, I thrive on creating exceptional products that inspire, engage, and drive meaningful results.

Experience

Kleinanzeigen

Head of Product - RE

Aug 2025 – Present · 7 mos

Jobvalley

VP Produkt

Sep 2023 – Mar 2025 · 1 yr 6 mos · Cologne Bonn Region

We make flexible work - simple for everyone. We prioritize the needs of our talents and deliver the ideal match for our clients.

Strategic RoadmapsProduct OptimizationDigital StrategyBusiness Process ImprovementTeam LeadershipProduct Management

Immoverkauf24 gmbh

Head of Product (inc. SEO & Coops)

Jul 2022 – Mar 2023 · 8 mos

Production ManagementBusiness StrategyProduct Management

Immoscout24

4 roles

Head of Product - Homeseller Lead Business

Nov 2021 – Aug 2023 · 1 yr 9 mos

Production ManagementBusiness StrategyProduct Management

Head of Product Innovation - Business Unit: Commercial, Developer & NHB

Feb 2019 – Nov 2021 · 2 yrs 9 mos

Production ManagementBusiness StrategyProduct Management

Head of Product - Consumer Marketing - Business Unit: Commercial

Promoted

Aug 2016 – Jan 2019 · 2 yrs 5 mos

Co-Established the Commercial real-estate department within Scout, led the creation of a cutting-edge Commercial real estate platform at ImmobilienScout24, resulting in increased user engagement and revenue growth.
Developed and managed Commercial B2B product offerings to meet the specific needs of Commercial real estate agents and companies.
Launched Standortanalyse product to identify market trends and opportunities

Business StrategyProduct Management

Product Manager Consumer - Business Unit: Commercial

Jan 2016 – Jul 2016 · 6 mos

Citeecar

Product Manager

Oct 2012 – Jan 2016 · 3 yrs 3 mos · Berlin

CiteeCar - a low-cost car-sharing service that offered affordable rentals through an innovative community-based model.
Developed and executed the product vision and strategy for CiteeCar's APP & webpage, focusing on enhancing user experience and functionality.
Conducted A/B testing and optimization to improve B2B & B2C products, resulting in increased customer satisfaction and retention.
Led cross-functional teams across 3 countries to ensure seamless coordination and alignment in achieving product goals.

Emmvee photovoltaics gmbh

Project Coordinator

Dec 2011 – Sep 2012 · 9 mos · Berlin und Umgebung, Deutschland

Led strategic planning and development of communication strategies for tour d'e-bike, resulting in increased brand awareness and engagement.
Managed project activities, optimized campaigns, and coordinated partner companies, travel plans, and event management for successful execution.
Conducted online and offline marketing campaigns, resulting in a significant increase in project visibility and participation.

Maastricht school of management, development sustainable centre

Project Coordinator (Intern)

Dec 2010 – Jul 2011 · 7 mos · Maastricht und Umgebung, Niederlande

Coordinated and monitored projects in sanitation, water shortage, and healthcare in Africa and Bulgaria.
Conducted social network analyses and competitive analysis for projects at Maastricht School of Management.
Prepared research proposals, created websites, and delivered presentations for projects.

Outdoor social networt

Project Manager - Chairman

Aug 2010 – Sep 2012 · 2 yrs 1 mo · Sofia

Coordinated numerous volunteers and established a network of projects and administrative activities for Outdoor Social Network in Sofia.
Led PR activities including social media, press conferences, and interviews to promote the mission of renovating children playgrounds and organizing social activities.
Collaborated with political organizations and the Bulgarian Government to create a global network for regional projects.