Mar 2021 – Present · 5 yrs

• Hiring the best talent for tech start ups
• Services: Full Cycle Recruitment, Embedded Recruitment/ Fractional Recruitment, Talent Sourcing, Talent Mapping, Employer Brand
• Hired for multiple functions: Software engineers, marketing, sales, partnerships, PMs, HR.

Jan 2020 – Jan 2021 · 1 yr

• Ran the 8 Twitter accounts, including main handle.
• Led social strategy, content creation, and community management for Shopify’s main Twitter account, working cross-functionally with Performance Marketing, Employer Brand, PR, Legal, Product, and C-suite teams.
• Developed and launched product and brand campaigns, collaborating with high-profile brands like Meta, Wu-Tang Clan, Jeffree Star, and Taylor Swift.
• Created top-performing content leveraging copywriting, graphic design, and short-form video, consistently exceeding Engagement Rate and Impression benchmarks.
• Grew Shopify’s Twitter following by 40,000 followers in 3 months—an 800% increase compared to the previous year’s growth in the same period.
• Drove market-qualified leads for new merchants, customers, and job candidates, aligning social content with business goals.
• Worked with the Employer Brand team to attract top talent across engineering, design, and other key roles by showcasing Shopify’s culture and workplace experience.

Jun 2017 – Jan 2020 · 2 yrs 7 mos

• Corporate, GTM and technical recruitment.
• Recruited for GTM, technical, and marketing roles, hiring across engineering, sales, design, marketing, and corporate development functions.
• Used unconventional sourcing methods to attract top talent, leveraging social media, community engagement, personalized outreach, and hosted events to draw candidates into the pipeline.
• Maintained a data-driven approach, tracking key hiring metrics to optimize outreach strategies and improve conversion rates.
• Achieved a high first-touch-to-hire conversion rate, consistently closing top candidates in short timeframes.
• Played a key role in a high-volume hiring sprint, successfully hiring 100+ support team members within 3 months during a critical growth period.
• Partnered closely with C-level leadership on corporate development hiring, ensuring alignment with long-term strategic goals.
• Worked cross-functionally with People, Employer Brand, and Talent Ops teams to refine hiring processes, enhance the candidate experience, and drive scalable recruitment strategies.

May 2016 – May 2017 · 1 yr

• Helped to grow DTC brands on the platform

Aug 2015 – Dec 2015 · 4 mos · Bromley, United Kingdom

• Led subscription sales at a publishing company covering insurance and intellectual property.
• Monetized subscriptions by day two
• Launched paywall and pre-launch marketing campaign
• Outsold ad sales team with a new revenue stream
• Improved internal sales ops and team collaboration

Oct 2012 – Jul 2015 · 2 yrs 9 mos · London, United Kingdom

• Helped grow a startup media company into the leading voice in seafood, aquaculture, and fishing news.
• Made the business profitable in its first year
• Drove £500K+ in revenue in year two
• Surpassed competitors to become the most-read news source in the category despite being the newest

Oct 2008 – Oct 2012 · 4 yrs · Singapore

• Started in London, promoted multiple times, and eventually relocated to Singapore to grow APAC revenue.
• Built and led sales teams across EMEA and APAC
• Closed enterprise deals with major brands like WWF, Greenpeace, and High Liner
• Introduced group and multi-year subs, and implemented IP tracking across the business
• Delivered highest revenue consistently before relocating to Asia

Jul 2007 – Oct 2008 · 1 yr 3 mos · London, United Kingdom

• Sold hardcopy and digital subscriptions for the world’s oldest shipping publication.
• Hit annual sales target in just 5 months
• Exceeded monthly quotas consistently
• Built strong relationships with clients across the maritime industry