Sep 2021 – Feb 2022 · 5 mos · Stockholm, Stockholm County, Sweden

• PM for the Growth team in the Swedish market. Launched vaccination offer on digital platforms

Jan 2017 – Sep 2021 · 4 yrs 8 mos · Greater Stockholm Metropolitan Area

• Product manager for various products in the Wearables vertical and for the Spotify car experience. Grew the wearables segment from 100k MAU to 10M+ MAU.
• Led many high profile product launches globally, such as Spotify for Apple Watch, Spotify for Garmin, Spotify for Fitbit, Spotify OneTouch with Samsung, Microsoft & Bose, the first Spotify AR experience with Magic Leap, etc.

Jan 2016 – Jan 2017 · 1 yr · Greater Stockholm Metropolitan Area

• Responsible for the supply side product at Fyndiq. This includes the connection between merchants and Fyndiq via APIs, website and modules. Responsibilities also include the product database with over 1 million SKUs, database models, meta information and product quality surveillance.
• Implemented the first Machine Learning project at Fyndiq to categorize uncategorized products. Resulted in over 95% accuracy.
• Built internal tools to support the work of the product quality assurance team
• Supported the Agile Transformation of Fyndiq
• Implemented company wide product management processes

Sep 2015 – Jan 2016 · 4 mos · Greater Stockholm Metropolitan Area

• Responsible for the user experience and business value of the Truecaller app for iOS, which has over 5 million monthly active users. Among other things, I Introduced ads via MoPub and Facebook Audience Network into the app.
• Ownership of
• Roadmap
• Product release schedule
• Balancing requirements from stakeholders
• Product backlog

Mar 2012 – Sep 2015 · 3 yrs 6 mos

• Responsible for product- and business development for Triss, Keno, Lotto, Euro Jackpot and emerging products and services in this category.
• Lead the work for bringing the new product Trissammans to market. Responsibilities included project management, idea generation, business case, statistical prize structure modeling, UX, graphical design and copy.
• Led the work for redesigning the Triss scratch ticket in order to make it more valuable for frequent users without alienating less frequent users. Led to the product innovation “Extrachansen”. Responsibilities same as above.
• Designed a new mathematical model for commercial campaigns for Keno. Worked around internal and external barriers to maintain a profitable game mechanic.
• Designed multiple iOS app concepts for future products

Jun 2011 – Mar 2012 · 9 mos

• Business Developer fo the R&D department
• Lead the process from idea to high fidelity prototype to user tests with an agile team consisting of interaction designers, UX designers and developers.
• Responsible for business viability and market demand for the ideas that were developed to prototypes
• Worked with web, mobile web and native apps

Jan 2007 – Mar 2012 · 5 yrs 2 mos

• Responsible for the design, documentation and execution of the process of delivering new games to the Vegas platform. This includes product roadmap, portfolio analysis, market analysis, market validations, contractual negotiations, testing, B2B marketing, pilot, launch and review of the release
• Analyse sales data and compile reports for follow ups on KPIs on a regular basis
• Handle relations with external suppliers, regulatory organ, customer support, tech department and market analysis department
• Project manager for projects with budget up to €2,000,000
• Launched the game “The Big Easy” in 2010 which is the most successful game on the Vegas platform so far.
• The business area managed to beat the 2009 result in 2010 on a week to week basis with several solid game releases that strongly contributed to another all time high in net revenue

Jan 2006 – Jan 2007 · 1 yr

• Worked with the development and testing of mobile applications in a SCRUM environment.
• Quality assurance and aggregation of mobile games
• Developed and handled system requirements and test cases
• Developed the concept for the offline version of the game SoccerMaina