Avinav Malhotra

Product Manager

Gurgaon, Haryana, India10 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful product launches for major brands.
Transformed customer engagement through innovative marketing strategies.
Achieved significant cost reductions in customer acquisition.

Stackforce AI infers this person is a Product Management expert in Fintech and Consumer Electronics.

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Skills

Core Skills

Product ManagementMarketing StrategyEntrepreneurship

Other Skills

Adobe PhotoshopAnalysisArchitectural DesignCommunity OutreachDesignDigital MarketingGraphic DesignMicrosoft OfficePowerPointProduct MarketingPublic SpeakingResearchSocial Media MarketingSustainabilitySustainable Development

Experience

Mastercard

Manager - Product Management

Jan 2022 – Present · 4 yrs 2 mos

Product Strategy and Portfolio Management for Consumer Credit Card products in South Asia
work with all issuers on new product development, portfolio strategy & optimisation and cardholder experience
work extensively with Merchant partners for Co-brands (launched Co-brands like Myntra, Swiggy) - full life cycle from initial stages of engagement, RFP response to product development, GTM, launch and sustenance
lead all data initiatives for larger Customer Solutions team (consumer, commercial, Digital, acceptance and cyber & intelligence products)
lead programs to drive key initiatives like Cross Border, Contactless, Tokenisation etc
APAC Innovation Ambassador for South Asia

Product MarketingProduct Management

Samsung india

2 roles

Product Manager

Mar 2020 – Jan 2022 · 1 yr 10 mos

Early launch and scaling of Samsung Care+ (brand owned device protection product)
PnL Strategy, Pricing and program health initiatives to drive attach rate with device sales, and reduce claim rates
Owned all digital channels (Samsung Store, Amazon, Flipkart, Tata Cliq) and partnerships (for OOBE, early activation and sustenance sales via app ecosystem)
marketing strategy, nationwide POSM deployment and Sellout Schemes for all stakeholders Sales team, dealer, distributors and in-store Promoters

Product MarketingProduct ManagementMarketing Strategy

Asst. Product Manager

May 2018 – Feb 2020 · 1 yr 9 mos

Transformed Samsung's customer support app "Samsung Members" to an owned marketing channel by creating a thriving user community with millions of active users.
complete product ownership for South Asia product pipeline and all app metrics (supported by Dev teams across Suwon, Samsung Research Noida/Bangalore)
pioneered Samsung India's community marketing approach (digital, launches, multicity activations, long term user engagement programs etc) for over 40 product launches across all categories (setup 7 FTE Community Marketing COE at Agency)
won several awards, including Global award for best overall Members program two years in a row ('19,'20 among 61 competing global subsidiaries, including evolved programs in Korea, NAM, Japan)
part of global launch team for "Galaxy Unpacked 2020" (launch event for S20 series, Z Flip)

Product MarketingProduct ManagementMarketing Strategy

Stayzilla

2 roles

Zonal Marketing Manager (East)

Promoted

Jun 2016 – Feb 2017 · 8 mos

Demand side performance and growth for 8000+ properties across 12 states.
Managed all performance campaigns (search, display, afilliate, BTL) with high focus on Metasearch channels like trivago, TripAdvisor and Google Hotels.
Worked closely with data science team in active bid management strategies on Metasearch channels.
5 member team brought down customer acquisition costs by ~85% in 6 months.

Social Media MarketingMarketing Strategy