Nov 2023 – Jun 2024 · 7 mos · Nigeria · Hybrid

• ● Managed the development and launch of the Credpal-as-a-Service (CAAS) product and handled the integration with Jumia, resulting in 10% daily leads and a 5% increase in revenue.
• ● Gathered insights from data to improve product performance through targeted marketing campaigns to increase business revenue.
• ● Led the product and engineering team with the Engineering manager to develop prioritised features.
• ● Managed the timely resolution of customer issues to achieve a customer satisfaction score (CSS) of over 80%.
• ● Implemented product development and engineering policies to ensure high development standards and practices within the team.

Apr 2022 – Nov 2023 · 1 yr 7 mos · Lagos, Nigeria · Hybrid

• ● Collaborated with cross-functional teams, including engineering, design, and marketing to define product requirements, prioritize features, and develop product roadmaps for Rosabon credit and wealth management/savings mobile applications and portals.
• ● Led user acceptance testing (UAT) and gathering user feedback to refine product features before releases.
• ● Grew digital product awareness by over 80% by developing go-to-market strategies for the Rosabon credit and wealth management mobile applications and portals.
• ● Monitored product performance using metrics such as user retention and conversion rates, leading to data-driven improvements to the user experience.
• ● Analyzed data and generated reports for loans, leases, and investment products to provide insights into product performance and customer behaviour to improve conversion rates by 10%.
• ● Conducted market research and competitive analysis to identify customer needs and product opportunities, leading to the development of 3 products.
• ● Executed project management tasks, such as creating project plans, tracking milestones, and coordinating with cross-functional teams to achieve 100% on-time delivery of project goals.

Dec 2021 – Mar 2022 · 3 mos · Lagos, Nigeria · Remote

• ● Assisted in the development of product strategies and requirement documents aligned with market trends and opportunities for two products.
• ● Collaborated with cross-functional teams such as design and engineering on the minimum viable product (MVP) development of 1 product.
• ● Created product demos and presentations to showcase product features to stakeholders.
• ● Conducted user interviews to gain insights into users' pain points and customer needs.
• ● Identified product opportunities through extensive market research and competitor
• analysis, ensuring 100% product viability and profitability.

Aug 2021 – Oct 2021 · 2 mos · Lagos, Nigeria · Remote

• ● Identified product gaps and market opportunities and conducted pricing research that contributed to developing pricing strategies and increased product profitability.
• ● Designed product user flows and customer journey maps to improve card request end-to-end process, making it 100% seamless.
• ● Conducted comprehensive research on top advertising and media agencies for product marketing and branding in Nigeria and Africa to improve product marketing.
• ● Led extensive research on product partnership opportunities available at physical and online stores in Nigeria to increase user acquisition and boost retention rates.

May 2020 – May 2021 · 1 yr · Lagos, Nigeria · Hybrid

• ● Achieved 90% target on product sales through physical visits, cold-calling, relationship building, marketing campaigns and promotions.
• ● Managed and serviced 112 retail outlets and ensured at least 80% availability of brand products in stores.
• ● Maintained 100% accurate knowledge of brand products and explained new product features, opportunities and promotions directly to customers.
• ● Managed the successful launch of new products in a highly competitive market.
• ● Ensured merchandizing of brand products and strategic positioning of activation and promotion materials which increased sales by 10%.
• ● Monitored the merchandising of products in glass coolers, scanning and protecting the company’s assets in customer outlets which increased sales by 15% to 25%.
• ● Managed a team of delivery men and strategized the efficient delivery of ordered products to customers with a 95% On time and in full (OTIF) score.
• ● Maintained an 85% customer retention rate and satisfaction by attending to customers’ needs and resolving problems appropriately.