Jan 2020 – Mar 2021 · 1 yr 2 mos · Mumbai Area, India

Jul 2018 – Jan 2020 · 1 yr 6 mos · Mumbai Area, India

Jan 2014 – Jun 2018 · 4 yrs 5 mos · Mumbai Area, India

• PMO, Logistics & Analytics

Apr 2009 – Jan 2013 · 3 yrs 9 mos · Mumbai Area, India

• KEY RESPONSIBILITIES
• Strategy: Drafted the “Digital Transformation Strategy” for Vodafone India that included Web and mobile
• Innovation: Created new property for Vodafone IN - m.vodafone.in that gave seamless User
• Experience on Mobile
• P&L: Initiated separate P&L for online with a clear focus to make the Digital division a profit centre
• Online Sales: Increased collections through Website by introducing new offers and tie-ups. Collections
• grew by 225% in three years i.e. from INR 2000 mln in FY09-10 to INR 6500 mln in FY11-12.
• New Channel: Rolled out DIGITAL TRANSFORMATION project using ATG eCommerce platform (e-Shop) in 23 circles in record time of 11 months
• Media Planning: Played instrumental role in Online Media Planning that resulted in savings of
• INR 30 mln in FY11-12
• SEO: Made SEO a key priority that helped in growing the organic traffic to the website up by 125%
• year-on-year for three consecutive years
• Customer acquisition: Made Web & Mobile site as an alternate channel to acquire, retain and service
• customers resulting in costing savings and increased efficiency
• Social Media: Instrumental in creating Social Media strategy for Vodafone India. Initiated Facebook
• Zoozoo page, Twitter handle, Third party campaigns and Google SEM for Online Recharge

Nov 2007 – Apr 2009 · 1 yr 5 mos

• Worked with the technical team to prioritize projects & deliver them against the requirements.
• Introduced Kentico CMS to the existing clients resulting in increased efficiency of the team
• Migrated existing applications to .NET which were running on ASPX
• Got the E-consultancy technical architecture, platform & coding standards documented
• Created and implemented IT Strategy in consultation with the Managing Director
• Project Management
• Managed a team of Project Managers, ensured reviews and quality assurance procedures for all
• project deliverables
• Analyzed profitability & revenue margins for larger accounts
• Helped create project forecast & broad-based financial picture for the organization
• Resolved project related issues and ensured PMs met or exceeded the budgeted financial objectives
• Achievements
• Played instrumental role in increasing the company revenue by 35% by making technical team
• contribute to the kitty
• Enhanced skillsets of the technical team by introducing periodic review and mock tests
• Innovation – helped clients like Odyssey to think Mobile and open ticket bookings through mobile
• resulting in increased customer satisfaction and convenience

Jul 2002 – Nov 2007 · 5 yrs 4 mos

• KEY RESPONSIBILITIES:
• Instrumental in growing company’s largest account – Vodafone (Orange/Hutch)
• Drafted & maintained project plans, status reports and financial reports
• Worked with Account Managers and participated in business development efforts with a proven
• track record of growing key accounts
• Experience of working across multiple verticals – Telecom, Financial, Retail and Manufacturing
• Prepared reports to analyze the online campaign performance, website performance and recommend
• strategy to key clients
• Worked on popular brands – Vodafone / Hutch / Orange, Cadburys, ITC Foods, Raymond, Ambit
• RSM, Radio Mirchi, Oral B, ING Vysya, IBM, Lenovo, DIRECTV, Ministry of Tourism, NCPA, eServe
• ACHIEVEMENTS:
• AWARDED – HIGH PERFORMER, HIGH POTENTIAL candidate for OgilvyOne, India
• Nominated for “Coaching Skills” workshop from OgilvyOne, Mumbai team
• Nominated as “Young Tiger” for 2 consecutive years representing OgilvyOne, Mumbai
• Nominated for “Communication & Presentation Skills” programme; NuCent Technologies (Pressman Group; Lead a team of 5 Project Managers for various web & internal projects
• Set up mini websites and CD ROMs for international clients
• Webmaster for ArtStall.com – Online Art Portal, Prima Communications and Pressman Advertising
• Management of e-marketing projects (traffic generation, affiliate marketing, email marketing and
• customer experience)
• ACHIEVEMENTS
• Reduced paper work of ten branches thereby saving 30% total expenses
• Received repeat business from existing clients of Pressman Advertising
• Saved $6,500 by developing in-house EGS (Estimate Generation Software)

Jan 1999 – Jan 2000 · 1 yr

• Worked with the team towards building Export Management and Inventory software
• Automated the MIS reporting format

Jan 1998 – Jan 1999 · 1 yr

• Client – Government of Ireland & Volvo
• Tagging & Parsing of data at all levels till finalization