May 2022 – Sep 2025 · 3 yrs 4 mos · Bengaluru, Karnataka, India

Jan 2021 – May 2022 · 1 yr 4 mos

• Hired and managed a team of 25+ PMs and product analysts for Sharechat ( a 170 million+ MAU Social Media product for Bharat )
• Ideated, led and grew multiple 0-1 products and Categories like News, Cricket, Audio Chat, Long form video content. Also led the Promotions platform for Sharechat and Moj.

Jan 2019 – May 2020 · 1 yr 4 mos

• Shop101 is a $20M funded social commerce startup ( exited to Inmobi group )
• Led a small team of product managers to scale the B2B2C social-commerce platform for small resellers.
• 8x order growth, 2x retention jump

Jan 2016 – Jan 2018 · 2 yrs

• Head of Product, OLA Auto
• Head of Product, Supply Platform

Mar 2015 – May 2016 · 1 yr 2 mos · Bangalore

• Product head to make the business pivot from a vanilla Hotel booking platform to an Interest based Host-guest matching BnB platform.

Sep 2013 – Feb 2015 · 1 yr 5 mos · Mumbai

• Bondforever was a new age, exclusive, innovative online relationship portal that does perfect matchmaking. No swiping or searching. It’s like elite matrimony removed their manual matchmakers with code!
• Built the complete product flow, branding and go-to market strategy
• Built the algorithm for matchmaking. Using “structured data” Bondforever profiles users over 20+ variables created a bivariate matrix and used Hungarian Algorithm to sent profiles
• Made the wireframes on Balsamiq and wrote the entire web and app copy
• Built a unique QnA system to capture the user neuroses giving each profile a unique personality to avoid profile flattening
• Built a response cohort and used it for deeper matchmaking
• 70% check matches in 4 hours, 90% AMU, 90% referral, 40% women sign ups

Mar 2012 – Aug 2013 · 1 yr 5 mos · Gurugram, Haryana, India

• Smile Group Conglomerate ran a bunch of e-commerce companies - fashionandyou, bestylish, freecultr, dealsandyou.
• Initially joined as an EIR, soon moved into a Leadership role at Dealsandyou.
• Product Head :
• Revamped the home page to suit the customer and business objectives
• Introduction of new 'Social' features and badges (like Most Popular, DNY favorite, New, etc )for better user engagement, moving over just the 'Social Media' buttons.
• Increasing the image size 4 fold on the SKU page increasing conversion rate significantly.
• Introduction of personalized tags per SKU for the first time making the deals automatically more marketable
• Conversion rates showed an immediate improvement by 22%
• Marketing Head-
• Email Marketing : Optimised Email marketing reducing monthly burn by Rs.6 lakh per month. Better user profile segmentation and personalisation.
• Solved 100% Gmail Spam problem in 42 days flat
• SEO Marketing : Fixed the SEO structure on web pages (Title, URL, H1 tags), conducted extensive studies using SEO MOZ and webmaster tools to give critical business insights
• Social Media Marketing & Content Marketing - Facebook pages- Increased reach by 10X, 20X increase in organic engagement
• Focusing on Marketing from a CDJ cycle
• Relevant Blog link- http://bitly.com/Transaction-Business-CDJ
• Conducted exhaustive analytical studies using Google Analytics, Crazyegg and other dashboards to optimise both product and marketing
• Relevant Blog link- http://bitly.com/Funnel-Analytics

Jan 2011 – Jan 2012 · 1 yr · Bangalore

• Facekonnect lets people connect around their interests thereby creating an interest graph- http://bitly.com/Interest-graphs
• Conceptualizing the idea based on the broad understanding of social design and social dynamics
• Built the product from scratch, usability and navigation, feature definition, UI etc. Product underwent multiple pivots from a dating centric system to an interest matching system
• Product management, hired a team of 8 developers and designers to get the product up

Jan 2010 – Jan 2011 · 1 yr · Greater Hyderabad Area

• Gedon Hertshten Financials is a London based prop trading company that trades various derivatives on the NYSE and ICE exchanges
• Traded Crude Oil Futures on NYSE and ICE exchanges with a notional turnover of over 25 million pounds each day using the Stellar Trading Systems. Biggest Game ever created. Addictive.
• Developed and successfully implemented trading strategies like spreads and butterflies
• Executed medium term trades by analyzing the macro-economic fundamentals, support and resistance levels
• Executed short term trades using technical indicators, levels and momentum on the trading ladder
• Thorough knowledge of technical indicators and charts including Candlestick patterns, Fibonacci levels, Oscillators
• In-depth understanding of the Energy markets and their correlation with currency and commodity markets

May 2008 – Jul 2008 · 2 mos

• Project Manager – Mr. Sandip Poddar (Head - Equities)
• Analyzing the UBS analyst reports on Australasian stocks and ‘Rating’ them on an extensive set of parameters categorized under financials, company structure, capital structure and risk among others..Eventually converted Qualitative Analyst reports to a Quantitative Score Card for quick investment strategies for potential investors.
• Designed and implemented an option-pricing model on MS Excel covering both European and American options.